Aram Gabrelyanov shared the secrets of writing creative texts at the RUSSIA EXPO
Aram
Gabrelyanov, Editorial Director of News Media Holding, talked about what
creativity is and shared his opinion on creative approach to writing.
"You
can't just train creativity. You have to work on it all the time. When you
realize that you have a new story to tell, your brain starts working. If you do
not want to do something creative yourself, you can't forcefully do it, you
can't train it. Here it is also worth noting that people are moved by emotions
and unemotional, formalist approach doesn't appeal to them. If you are able to
interpret certain story the way we need based on emotions, then it is a
completely different approach. But then it is already a new level of
journalism!" Aram Gabrelyanov emphasized.
He also
assessed the impact of information technologies on modern journalism, noting
that despite all the positive aspects, "special machines" will not be
able to bring emotions and feelings into the text.
"The
Chinese have special programs that take information without the presence of
journalists, copy it and put it online. There is no emotion there. When IT
people claim that they will make a special machine that can do something, I say
to that: yes, you will, but there is no soul in the mechanisms there.
Artificial intelligence can't love, however, it easily adapts to life, as it is
devoid of any feelings, easily and effortlessly doing its job," said Aram
Gabrelyanov.
At the end of
the event, he answered the questions of future journalist-students, as well as
talked to everyone. The meeting was moderated by Yulia Gileva, Editor-in-Chief
of the newspaper Strana Rosatom (Rosatom Country).
The event was
part of a project organized by the Electric Power Division of Rosatom State
Corporation (Rosenergoatom Concern) with the support of the Nuclear Energy
Information Centers network and the Business Dot (Business i Tochka) Media
Group of business publications as part of the RUSSIA EXPO.
The "Vehicle for the Front" campaign took place on the territory of the National Centre RUSSIA on May 9.
