Exclusive from the National Centre RUSSIA: PEOPLETALK editor-in-chief Ksenia Anosova on creating the future

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On April 8, the National Centre RUSSIA will host an expert program on architecture and urban planning, bringing together leading Russian and international architects, urbanists, designers, as well as representatives of the government and creative industries to discuss the future of urban development.

One of the key topics of the event will be the impact of fashion brands and cultural initiatives on regional life. During an open discussion, organized in collaboration with the digital publication PEOPLETALK, experts will explore how local projects can shape a new urban environment and how cultural initiatives and a sense of belonging to one's hometown can transform small cities and inspire their development.

The discussion will be moderated by PEOPLETALK editor-in-chief Ksenia Anosova, who shared her perspective on current issues related to architecture and the cities of the future.

"It is important not only to talk about the future but to create it right now. The process of 'resetting' cities and regions is not a matter of a single year, or even a single decade in some cases. That is why the earlier we draw the attention of young professionals to this issue, the sooner we will begin to solve it. A vast cultural layer has been forgotten and devalued, and interest in national identity, uniqueness, and artistic traditions has been lost. Only now is all of this beginning to be revived. We have finally remembered the value of our culture, history, and national creativity, and this is a wonderful process that should be supported in every possible way," said Ksenia Anosova.

Speaking about the cities of the future, Ksenia Anosova emphasized the importance of creating comfortable living conditions and infrastructure for all generations.

"In my opinion, the cities of the future are those where people will actually want to live. They will meet the standards and expectations of the new generation. However, a city of the future is not necessarily a glass-and-concrete metropolis. It can be a small historic town with its own traditions, habits, and rhythm of life. But for comfort — one of the most essential qualities for the new generation — we need infrastructure, roads, public transport, schools, and healthcare facilities. We need jobs, culture, and sports. All of this must be created today. And, of course, only through collective efforts can we achieve real results," the discussion moderator stressed.

Ksenia Anosova also noted the importance of making the event accessible to a wide audience.

"Personally, I find the accessibility of this event especially important: anyone interested can come and listen to influential experts in architecture, culture, and design. Or they can do so from home via a live broadcast. It is incredibly valuable that the National Centre RUSSIA provides us all with this opportunity. Additionally, of course, the venue itself is impressive in its innovation and scale," concluded Ksenia Anosova.

The "Looking into the Future" program includes panel discussions and specialized sessions:

— Architecture of Tomorrow: The Role of the National and the Global

— The Visual Code of Russia

— How Fashion Brands and Cultural Initiatives Change Regional Life

— Discussion of Growth Points

— The Visual Identity of Regions: Opportunities and Prospects

— Revitalization of Historic Territories

— A City for Everyone: From Theory to Practice

— Architecture of the Future

Registration for the expert program on architecture and urbanism, "Looking into the Future," is available on the National Centre RUSSIA website in the "Events" section.