"Everything here feels warm, familiar and reminiscent of childhood": Uzbek model on the National Centre RUSSIA stand in Tashkent

The flagship project of the National Centre RUSSIA — its Department Store — is becoming a point of attraction for celebrities and journalists at the trade fair "INNOPROM. Central Asia". On 21 April, the stand of the National Centre RUSSIA was visited by popular bloggers from Uzbekistan. They explored products by Russian manufacturers and regional craft traditions, and spoke with Director General of the National Centre RUSSIA, Natalia Virtuozova. Among the notable guests, Uzbek model Nigina Fakhriddinova shared particularly warm impressions of the exposition.

"The Department Store RUSSIA impressed me a lot — it is the most striking among all. As soon as you enter INNOPROM, the stand of the National Centre RUSSIA is the first thing that catches your eye. I especially liked that everything here feels warm and familiar, like being at your grandmother’s home: a tea set that you know well, beautiful tablecloths. I was also drawn to the Russian traditional shawls — they are beautiful and distinctive. It feels like you would not find them anywhere else; it’s truly your signature style. As for the sweets — toffee, jam, chocolate bars — all of this brings back childhood memories, the things we used to have in the past," said Nigina Fakhriddinova.

Photo: Press Office of the National Centre RUSSIA

She noted the high standard of the exposition and the diversity of the products showcased — from contemporary design solutions to traditional crafts. Particular interest was drawn to items where traditional motifs have been reinterpreted in a modern format accessible to an international audience. These include handmade tableware, roly-poly dolls, Dymkovo toys, Pavlovo Posad shawls and many other items.

At the trade fair "INNOPROM. Central Asia", the dialogue of cultures is becoming increasingly visible, expanding in scale and resonating with new audiences. Content created by visitors at the Department Store has already begun to spread across social media, drawing wider attention to Russian brands and the cultural heritage of the country’s regions. In this way, the exposition continues beyond the trade fair space itself.