Inventing the Future

The Moscow Fashion Week gala show was held at the RUSSIA EXPO

The Moscow Fashion Week gala show was held at the RUSSIA EXPO
Expo News
Photo: Kirill Zykov/Fotohost-RIA News agency
02.03.2024

27 designers from different regions of the country took part in the gala show that opened Moscow Fashion Week. The headliner of the event was the artist TIMATI. A total of 1038 applications from designers from 151 cities of 72 regions of Russia were received for participation in Moscow Fashion Week this year. The organizer is the Fashion Fund with the support of the Moscow Government.

Moscow Fashion Week has earned the attention and respect not only of the representatives of the design industry, but also of people not related to it, said Alexei Fursin, Minister of the Moscow City Government, Head of the Moscow City Department of Culture. According to him, last year all events of the fashion week were visited by more than one and a half million people.

"We can say that Moscow Fashion Week has become a desired event for many regional young designers. A record number of applications for participation were received - more than a thousand. The geography is growing - compared to 2022, we have doubled in size. More than 70 regions, 150 cities across Russia present their designers. One of the venues of the fashion week is the International RUSSIA EXPO. All events here are free of charge and open to all comers," emphasized Alexei Fursin.

Photo: Kirill Zykov/Fotohost-RIA News agency

Moscow Fashion Week unites not only domestic designers, but also participants from different countries, who are ready to present their products and buy Russian goods, he added.

The event opens up opportunities for Russian designers - this includes sales markets, emphasized one of the participants of the gala show, designer Vadim Merlis.

"Moscow fashion is authentic. A lot of small local brands have appeared - and people want to buy things from them. Moscow Fashion Week nurtured designers and showed them to the country and even the world," said Vadim Merlis. "It's a good opportunity for an aspiring designer to demonstrate his art and tell people about it. Moscow Fashion Week is one of the biggest events of this direction in our country," is certain the creator of WRUSH brand, designer Daria Yeremeeva.

Photo: Kirill Zykov/Fotohost-RIA News agency

More than 50 Russian brands from 36 cities will hold their shows at the RUSSIA EXPO from March 2 to March 8. Promising designers from all over the country will present their collections and will have an opportunity to find potential partners and clients. The final gala show will be held on March 8 - students of Russian fashion schools, including Kosygin Russian State University, Moscow Art and Industry Institute, National Institute of Design and METRICS Online Academy of Branding and Design will present their best works. The event will be attended by the ethnic music band OTYKEN, which unites representatives of the indigenous peoples of Russia - Chulym, Ket, Selkup, Khakass and Dolgan.

Moscow Fashion Week was held for the first time on June 20-26, 2022. Its guests were more than 1.6 million people. This time it is held at two venues at once - in addition to the RUSSIA EXPO, the shows are held in the Manege Central Exposition Hall. From March 2 to 7 there will also be a market here where guests will be able to buy clothes, shoes and accessories of domestic brands. The B2B showroom - a professional platform oriented to representatives of the business community - will also be launched at this venue.

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