The kokoshnik is the No. 1 trend at the Department Store of the National Centre RUSSIA in Primorye
Kokoshniks by Russian designers have become one of the most
sought-after accessories at the Department Store of the National Centre RUSSIA
in the Primorye region. Customers buy them not only to complement festive
outfits but also to incorporate them into everyday looks.
The
Department Store offers both classic kokoshniks and modern versions resembling
headbands — minimalist, lightweight, and focused on form and texture. The
items are produced by Gorlitsa ART from the Tver region and Russkaya Korona
(Russian Crown) from the Kaliningrad region.
"We’ve
noticed that kokoshniks are especially popular among young women. Many
even leave our Department Store wearing them. It’s no longer a souvenir — it’s
a fashion statement and a symbol of respect for Russian culture," said the
Department Store Administrator, Yelena Ovsyannikova.
The trend
for revival of national motifs has also been recognised at the highest level. The
President of the Russian Federation, Vladimir Putin, during a meeting of the
Valdai International Discussion Club in Sochi, said he was pleased to see the
tradition of wearing kokoshniks coming back to life.
According
to the Creative Director of the Department Store of the National Centre RUSSIA,
Marius Matas, the kokoshnik — a traditional Russian headdress — is truly
experiencing a renaissance in the 21st century. It is once again
becoming not merely an element of folk costume but a bold and stylish accessory
in the wardrobe of a modern woman. In the Moscow Department Store RUSSIA,
kokoshniks rank third among the most popular items.
"The
kokoshnik headband is not only a symbol of Russian culture but also a unique
item in a woman’s wardrobe, capable of completely transforming any look. Thanks
to contemporary design interpretations, this accessory has confidently entered
the world of fashion. You can see it on runways, in photoshoots, at festivals,
weddings and celebrations," said Marius Matas.
Advice from
the Creative Director of the Department Store RUSSIA:
• Choose one that suits your face shape. Tall kokoshniks
look best on oval faces, while smaller ones suit round or square faces.
• Secure fit is key. A kokoshnik headband should sit firmly,
especially if you plan to wear it for a long time.
The
Department Store RUSSIA is open daily from 10:00 to 20:00 at the National
Centre RUSSIA in Primorye. Residents and visitors can take part in
guided tours of the Centre and purchase goods from Primorye-based and other
Russian manufacturers at the Department Store.
Tours are
open to everyone free of charge. To join, visitors need to sign in on
the website of the National Centre RUSSIA in Primorye and select a convenient
date and time. Tours run daily, except Monday, from 10:00 to 20:00. Groups are
limited to 15 people, and the programme lasts 90 minutes. Walk-ins are welcome
if there are free places available in the group.
The President of the Russian Federation, Vladimir Putin, on 26 March launched the construction of a new building for the National Centre RUSSIA in Moscow.
A new building of the National Centre RUSSIA will open in 2029 near Krasnopresnenskaya Embankment in Moscow.
