"First Neurocontent Cup" concludes in Krasnoyarsk

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The third Hackathon of the "First Neurocontent Cup" has ended. It was held with the support of the Government of the Krasnoyarsk region, and took place as part of the opening of the National Centre RUSSIA branch in Krasnoyarsk. 85 creators from various regions of the country dealt with cases on the theme: "The Krasnoyarsk Region of the Future is...". The winner was the team called "Yav i Nav" (Reality and Phantom). The project partner, ANO "Artificial Intelligence Technology Development", will sign a contract with them, providing 500 thousand roubles to produce socially significant content.

The cup was presented to the participants by Alexei Zharich, Deputy Head of the Presidential Directorate for Social Projects.

"I am very happy that the first event held at the National Centre branch in Krasnoyarsk was exactly the 'First Neurocontent Cup'. It set the standard for all future events to be held at this venue. The cup brought together extraordinary people passionate about their work, and I am confident that all events at the National Centre in Krasnoyarsk will be the same. We could not even imagine that the idea of bringing together teams that create neural content would become so successful. Such content is the future; it gives people the opportunity to realise themselves. And we will continue travelling along this path. The Presidential Executive Office will work to ensure that children, young people, and generally everyone who wants to engage in and be passionate about this, has the opportunities to do so," emphasised Alexei Zharich, Deputy Head of the Presidential Directorate for Social Projects.

This is the first time the hackathon under the special project was held not in Moscow, but in Krasnoyarsk. This not only allowed scaling up the Cup but also attracted more talented content creators from all corners of our country. The largest number of applications came from entrants in the Krasnoyarsk region. Moreover, the winners in the project's first case, "A Multinational and Multicultural Family!", were the team "Octopus" from Krasnoyarsk. They also received the Audience Choice award from the expert jury.

"For the first time, the Neurocontent Cup has gone beyond Moscow. The unique abilities of the participants in these competitions are particularly in demand today. It is no coincidence that this Cup is part of the presidential platform 'Russia — Land of Opportunity'. Mastering modern technologies, the ability to work with artificial intelligence — these are necessary conditions for achieving the goals of technological leadership. I am confident that all contestants will continue their journey in this most interesting direction," noted Mikhail Kotyukov, Governor of the Krasnoyarsk region.

24 teams participated in the "First Neurocontent Cup". They specifically came to Krasnoyarsk to compete for the main prize and demonstrate their skills in generating videos using AI. As many as 614 applications were submitted for participation in the Cup from 82 regions of Russia and foreign countries (the Republic of Belarus, the Republic of Abkhazia, the Kyrgyz Republic, and the Republic of Moldova). During the event, teams worked on cases covering various topics: "Tourism: Protected Taiga and Gastronomy", "A Multinational and Multicultural Family", "Scientific Developments and Innovations", and "Future Professions for Youth".

At each stage of the Cup, the contestants were evaluated against such criteria as speed of performance and quality of the created content, and their tasks covered the full production cycle: from generating text and images using neural networks to creating animation and assembling the final video. Natalia Virtuozova, Director General of the National Centre RUSSIA, took part in the award ceremony. She delivered a welcoming speech and wished the contestants good luck.

"Dear participants, you are the very people who prove that the future is being created today. Every one of the projects presented today by you is a synergy of human capital and digital intelligence. Your work confirms that opportunities are born where there is the courage to think fresh, experiment, and combine what seems uncombinable: the logic of code and the flight of imagination. May this day become a moment of recognition for you, a moment of meeting like-minded people, and a starting point for big projects," emphasised Andrey Betin, Director General of the presidential platform "Russia — Land of Opportunity" and Rector of the "Senezh" Management Workshop. 

The project's expert jury included: Deputy Director General of the National Centre RUSSIA Anastasia Zvyagina; Director of Marketing and Analytics at the presidential platform "Russia — Land of Opportunity" Mikhail Gusev; Director of ANO "Artificial Intelligence Technology Development" Gennady Guryanov; Minister of Education of the Krasnoyarsk region Tatyana Gridasova; Deputy Head – Head of the "Regional Management Centre" service of the "Centre of Information Technologies of the Krasnoyarsk Region" Anna Osikova; Head of the IT company "Kedy Professora" (Professor’s sneakers), winner of the "Russia — Land of Opportunity" award Konstantin Yegoshin; Deputy Director General of Media Wise company, co-chair of the ARIK "Ai/Ml" committee Victoria Kolesnikova; and Director of Territory Development at Corporation 1T, federal projects "Code of the Future" and "Personnel for BAS" Yevgeny Luzganov.

"We are pleased that holding the 'First Neurocontent Cup' is already becoming a tradition, and participating teams then continue to compete in our other projects. Recently, the Internet Development Institute (IDI) held its first competition to select neural content, and 60 percent of the teams that won in the first two stages of the Cup, took part in it. Notably, the conversion rate of participants — those who started filling out applications and completed them — was 10 percent higher than in other IDI competitions. This shows that all participants are focused, competent people who approach creating quality content responsibly. Remember: meaning is still imparted by a person, and you will certainly succeed," noted Alexei Goreslavsky, Director General of the Internet Development Institute.

The "First Neurocontent Cup" is more than just a competition; it reflects a trend where thousands of people use neural networks as a key tool for creating socially significant, constructive content, and the state encourages them in this. In Krasnoyarsk, specialists managed not only to expand professional connections and demonstrate their abilities but also to form a community of content creators directly influencing the formation of the country's future media landscape.

"Today at the 'First Neurocontent Cup', we definitely have the strongest line-up of participants across all three stages. At the same time, the first two hackathons have already helped form a professional community of content creators and an entire support system for talented IT specialists in our country. For participants, this is an opportunity to create unique, positive content about Russia's achievements that will be seen by everyone," added Gennady Guryanov, Director of the ANO "Artificial Intelligence Technology Development".

On the eve of the third hackathon, the "First Neurocontent Cup" won the "Runet Prize — 2025" in the special nomination "Competitive AI Content Project". The project was scored high by the jury for its relevance, alignment with strategic trends, and creation of a practical platform for mastering AI technologies. Receiving one of Russia's most authoritative IT awards demonstrates the key importance of the competition both for the IT community and for the entire country.

Previously, the "First Neurocontent Cup" media hackathon was held at the National Centre RUSSIA in Moscow as part of the II International Symposium "Inventing the Future". A total of 416 participants from 70 regions of Russia and the Republic of Abkhazia registered then. Experts selected 99 individuals, who formed 27 teams. The contest works focused on the common theme "Russia of the Future is...". The video by the winning Moscow team "KROLIKI" (RABBITS) amassed over one million views.

The "First Neurocontent Cup" is a special project under the presidential platform "Russia — Land of Opportunity", aimed at supporting specialists who create content relevant for state and commercial structures using neural networks. It unites content managers, copywriters, video makers, motion designers, and AI creators, and allows many people to show how new technologies can be used to shape a positive, constructive image of the country.

The "First Neurocontent Cup" of the presidential platform "Russia — Land of Opportunity" was conducted jointly with the Internet Development Institute, the National Centre RUSSIA, and ANO "Artificial Intelligence Technology Development". The special project is held as part of the national project "Youth and Children".