Security, new audience and Russian games: Mobile application industry discussed at the exposition

On January 17, the International RUSSIA EXPO held the Digitalization Day, which included an expert panel and discussion Mobile Applications. How to Create, Promote and Monetize. Its participants discussed security issues, audience and profit increase, and answered questions from the public.

Oleg Afanasiev, RuStore Product Director and moderator of the panel, presented the official Russian app store and spoke about the achievements of the platform.

"Today we provide the main needs for access to mobile applications within our country. If we talk about results: 73 million unique installations within the app store is a huge number. By the end of 2023, we have passed the milestone of 26 million users per month — that’s our audience, that’s a third of Runet. We are steadily growing," said Oleg Afanasiev.

Photo: Ilya Pitalev/RIA News

In turn, RuStore’s Chief Operating Officer Ilya Sverchkov raised the issue of developing technological independence.

"Protective technologies of Kaspersky Lab allow checking all applications uploaded to the store for malicious code, Sber helped to create a payment system, you can authorize in the store and pay for the purchase in any convenient way that people trust. All this also influences trust in us and allows RuStore to be a real ecosystem that uses the best practices on the market", Ilya Sverchkov said.

The experts also talked about app security, cooperation within the industry, attracting new audiences and mobile games from Russian developers. The panel was also attended by Vladimir Kuskov, Head of the Cyber Threat Research Lab at Kaspersky Lab, and Leonid Novozhilov, Director of Digital Technology Development at Rostelecom. Pavel Sergeev, CPO of Mobile National Lottery, spoke about product promotion. And CEO of ManingGames Alexander Shchevelev and Daniil Kolesnikov from Herocraft talked about games.