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Brands reflecting the richness of Russian wedding culture: new exposition at the RUSSIA EXPO

Brands reflecting the richness of Russian wedding culture: new exposition at the RUSSIA EXPO
Expo News
Photo: Anatoliy Medved/Fotohost-RIA News agency
14.05.2024

On May 14, a new exposition timed to coincide with the All-Russian Wedding Festival will open at the catwalk "Fashion Brands of Russia. Evolution of Russian Style" in Pavilion No. 75.

More than 30 brands reflecting the richness of Russian wedding culture from folk traditions and local brands to the most fashionable catwalk collections will be presented to the guests. The brands participating in the exposition include: Veniz Lace; Yeletsk Lace; Masterpeace; Technorus; Lika Saralp; Izolda Gogichaeva; Ruzanna Paranuk; Munajat Hasanova; ANN Polyakova; OSL; The Wedding Atelier; And the brand; Vassa&CO; Belfaso; Z'KOD Studio; Milva; JM Studio; Lezardi; Ju Ju.

One of the most significant blocks of the installation is the collaboration with the project of actress and producer Sofya Ernst "Getting Married". A documentary series on Channel One has been produced, which reveals the wedding traditions of our ancestors and how they are inherited by young families in the XXI century. Sofya Ernst also organized the exposition "Russian Wedding" at the Russian Museum of Decorative Arts (VMDI), which is dedicated to rethinking ancient wedding traditions.

This block includes costumes depicting wedding traditions of such regions as the Stavropol, Kaluga, Vologda, Ryazan regions, the Chuvash Republic, the Tver region, the Republic of Dagestan, the Republic of Karelia, the Lipetsk region, and the Udmurt Republic.

The main part of the installation is devoted to the presentation of various versions of Russian wedding costume. The guests will also be presented wedding looks with a selection of dresses with elements of embroidery and Orthodox traditions and will be told about the wedding culture of the Caucasus. Authentic wedding looks from the republics of Adygea, Dagestan, North Ossetia, Kabardino-Balkaria will be demonstrated.

Also, at the exposition you can see couture wedding brands. Such as Yanina, Edem Couture, BELFASO and accessory brands that perfectly complement any wedding image - LIA GUREEVA, Panfil, Yeletsk Lace and Laroom.

All-Russian Wedding Festival is held in Russia for the first time. Until May 19, more than 200 couples from all federal districts of the country will get married at the Exposition, and there will be thematic days devoted to the stages of the wedding rite and various customs. Each of them will be linked to the traditions of Russia's regions and peoples.

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