What the Young Journalists School in Primorye will teach: experts explain
Classes at the Young Journalists School at the National Centre RUSSIA in Primorye will begin in the second half of November. The federal project will run at the branch for the first time. The programme includes six thematic blocks, more than a dozen speakers, visits to the newsrooms of major regional media outlets and much more. The programme's curators explained why they are taking part and what they will teach.
Students at the Young Journalists School will learn the fundamentals of working in the media: a journalist's mission, working with words and facts, presenting stories and promoting projects. One of the topics of greatest interest to young people today is creating and promoting photo and video content. This block will be led by Albina Lutchenko, Content Manager at the Primorye Territory Tourist Information Centre. Invited experts will help students explore the main formats for presenting information on digital platforms. Alongside the topics mentioned above, classes will cover editing basics and working with professional equipment and AI tools.
"The most important thing about effective social media content is whether it can grab the viewer's attention in the first few seconds. There are different ways to achieve this: an unusual headline, an intriguing opening line, even bright clothing on camera. Finding that hook always involves an element of psychology: you need to understand people and the problems troubling them at that moment, and know how to establish an emotional connection. You also need a good understanding of current trends and content — films, books, games and music — as well as what used to be popular, because nostalgia is also an important part of our lives. It is important to develop your visual awareness, nurture your creativity and try different formats so that you can consistently produce varied and interesting content," Albina Lutchenko noted.
Staff at the Primorye Territory Regional Management Centre will explain how to build an effective press office, how news stories take shape, how facts differ from fake information and much more. These centres are project offices established in Russia's regions on the instructions of the President of Russia. The Primorye Territory Regional Management Centre employs specialists with expertise in various digital fields, from handling public feedback to analytics and countering fake information.
"The main task of the Regional Management Centre is to establish direct digital dialogue between residents and the authorities. As part of the Young Journalists School programme, specialists from the Primorye Territory Regional Management Centre will cover topics within their professional fields, sharing personal experience, case studies and expertise directly related to their work. All classes will be lively, interactive and engaging," said Olga Mikhalyova, Training Specialist for the Far Eastern Federal District at "Dialogue Regions".
Students at the Young Journalists School at the National Centre RUSSIA will learn all this and more. Participants will also work on real news stories, receive accreditation to cover events at the National Centre RUSSIA in Primorye and undertake internships, with opportunities to build their first professional portfolios. The programme will run from November 2026 to June 2027, combining in-person classes at the National Centre RUSSIA branch with online classes led by speakers from across Russia.
Follow the National Centre RUSSIA in the Primorye Territory on MAX, Telegram, VKontakte and Odnoklassniki.
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