Inventing the Future

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Exclusive from the National Centre RUSSIA: speech expert Seda Kasparova calls for learning the sensory language

Exclusive from the National Centre RUSSIA: speech expert Seda Kasparova calls for learning the sensory language
Photo: Press Office of the National Centre RUSSIA
12.05.2025

The interactive workshop "Speech Accents," part of the author’s project "Masterpieces. The Best of Russia" by the National Centre RUSSIA, was conducted by speech expert, dubbing actress, and creator of the large-scale online project "Voice Can," Seda Kasparova. Especially for the guests of the National Centre RUSSIA, she highlighted the key elements that help make communication with an audience effortless — both on stage and in everyday life.

"The first and most important thing is the ability to manage your internal state. Without a doubt, if you can handle nervousness and set yourself in the right mood, that’s already half the battle. The next point is understanding your audience: who are they, how informed and engaged are they with my topic, and how motivated are they to engage further? This is extremely important. And the third focus of our attention is the voice itself — the ability to influence through speech and language, the use of rhetorical techniques," said Seda Kasparova.

She also emphasised the importance of mastering literary Russian, which allows speakers to express their thoughts, ideas, and messages with the greatest clarity and effectiveness — whether addressing a large audience or speaking with friends and family.

"One can 'visit' the greats, study their work, and understand, for example, that the very repetition used by Martin Luther King in his famous speech brilliantly ‘engages’ the audience. Metaphors, epithets, and other techniques not only help to convey content 'in morse code,' but also create a specific image in the minds of listeners — this is the sensory language that helps the audience truly feel what you’re saying," added the expert.

You can attend workshops and other educational events at the National Centre RUSSIA for free by registering in advance on the website russia.ru. The latest event information is available in the "Events" section.

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