Love Story by Aishat Kadyrova: Firdaws at the RUSSIA EXPO
Aishat Kadyrova's fashion house Firdaws presented its Love Story collection at the International RUSSIA EXPO. It includes exclusive dresses, as well as ready-to-wear collections — men's and women's lines.
"The brightest and most significant collection of the fashion house so far is the Love Story collection presented by Aishat Kadyrova in Paris", — said Yulia Shilova, PR director of the Firdaws fashion house.
She noted that Ramzan Kadyrov's deed inspired Aishat Kadyrova to create the collection. The head of the Chechen Republic wanted to give his wife Medni a special gift — a bouquet of edelweiss. The head of the Chechen Republic went to the mountains for three days to collect flowers for his wife.
The trademark of the men's line is the Murid suit, originally created exclusively for the head of the Chechen Republic, Ramzan Kadyrov, and now the most popular Firdaws suit.
The fashion house also presented a collection of scarves filled with poetic patterns at the Exposition. All the pieces are handmade.
Firdaws was founded by Medni Kadyrova in 2009. Initially, the fashion house presented only couture collections. In 2016, she handed over the management of Firdaws to her eldest daughter, Aishat, who remains the president of the fashion house.
The International RUSSIA EXPO is the most important achievements of the country gathered in one place. Throughout the entire time of the exposition, guests will be welcomed with cultural and entertainment events, a rich business and educational program. The expositions of 89 Russian regions, leading federal agencies, corporations and public organizations are presented to the visitors. The International RUSSIA EXPO is held at VDNH in Moscow from November 4, 2023 to April 12, 2024.
The performance took place as part of the international Open Dialogue "The Future of the World. New Platform for Global Growth."
One of the tracks of the Open Dialogue is "Investments in Human Capital." The pitch session on this topic brought together over 30 speakers.
One of the key topics for discussion within the initiative became "Investments in Connectivity," which attracted 24% of the essay authors about the future of the world.
