How did I become an exposition organizer? Success stories: leaders of the exposition industry spoke at the RUSSIA EXPO

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In an informal dialog at the RUSSIA EXPO, industry leaders talked how they came into the profession, what skills you need to have to work in this industry, where and how exhibitions can and should be held, how to attract audiences, and what pros and cons can be found in exhibition activities. 

The event, which took place as part of the Global Exhibitions Day celebrations, was attended by Anna Manvelova, CEO of ITEMF Expo, Elena Ublyeva, Executive Director of the Russian Union of Exhibitions and Fairs, and Sergei Marichev, CEO of BIZON Exhibition Companies Association.

"When I first came to an exposition as an exhibitor by chance, I saw that this event brings together everything in one place and at one point in time, thanks to which you can understand who your competitors and friends are, what pricing policy everyone has, and so on. Expositions are a concentration of ideas, meanings, novelties, experts and emotions," said Elena Ublyeva.

Expositions are not only prestigious, but also very interesting. You can get acquainted with different people and give them a piece of your warmth, travel to cities and countries, acquire new knowledge and skills. Therefore, exhibition activity is never boring.

"I never cease to enjoy my work because, like many of us, I have an opportunity to communicate with different people every day, learn different industries, get new knowledge and impressions. This helps us to never get tired of routine and go to work with pleasure," said Anna Manvelova.

At the end of the conversation, the experts gave their advice to students and all those who are just starting out in the exhibition industry.

"It is impossible for an exhibitor not to learn all his life. Despite my experience, I still absorb new knowledge every day. Not only that — you should also absorb the problems that appear in this or that team, see how they solve these problems. And one more thing — stick together, try to pick a good team and keep it even in difficult times. For example, during the pandemic, when companies were literally banned from holding expositions, I relied on keeping the team together. And, of course, love your profession and then everything will be fine," said Sergei Marichev.

The International RUSSIA EXPO is the most important achievements of the country gathered in one place. Throughout the Exposition, cultural events, a rich business and educational program await the guests. The expositions of 89 Russian regions, leading federal agencies, corporations and public organizations are presented to the visitors. More than 14 million people have already visited the Exposition. The International RUSSIA EXPO takes place at VDNH in Moscow from November 4 to July 8.