creating the future

Alena Akhmadullina's "Belogorye" collection is now available for purchase - the proceeds will be donated to the residents of the Belgorod region

Alena Akhmadullina's "Belogorye" collection is now available for purchase - the proceeds will be donated to the residents of the Belgorod region
Expo News
Photo: Sergey Baranov/Press service of the RUSSIA EXPO
27.05.2024

The "Belogorye" collection by designer Alena Akhmadullina, presented at the RUSSIA EXPO, is now available for purchase in full on a special website. All proceeds from the sale will be used to support the residents of the Belgorod region affected by the shelling. Let us remind you that the fashion show was held at the RUSSIA EXPO as part of the project "Belgorod, Our Hearts are with You".

To get an item of the collection, choose the model you like at the site, point your smartphone at the QR code or click on the button "Make a donation". Then, on the payment page of the "Holy Belogorye Against Childhood Cancer" IPO, enter the cost of the item in the name of the payment, indicating the number from the catalog. To arrange delivery after payment please contact the manager at +7 (926) 304-49-67. Delivery to other regions is at the expense of the buyer.

The designer was inspired by folk arts and crafts of the Belgorod region and the works of schoolchildren from Stary Oskol to create the "Belogorye" collection, designed in collaboration with artistic and creative groups of the region. Last year designer Alena Akhmadullina and the government of the Belgorod region jointly organized a competition among art schools for the best drawing dedicated to Stary Oskol toys. The winner was Victoria Marandykina, a pupil of the M.G. Erdenko Children's Art School No. 1 in Stary Oskol. The prize-winning places were taken by pupils of the children's art school of Stary Oskol: second — Sofia Yatsun, third - Polina Chasovskikh. Their works were chosen as the basis for the prints of the collection.

The source of inspiration for the prints and embroideries of the collection was also Belgorod traditional ornament. Black-embroidery — a characteristic geometric pattern, which is called "arepey" in the region - has its origins in the culture of the ancient Slavs.

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