Inventing the Future

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Collectable "The Lion": first issue of the National Centre RUSSIA magazine now available at the Department Store

Collectable "The Lion": first issue of the National Centre RUSSIA magazine now available at the Department Store
Photo: Press Office of the National Centre RUSSIA
08.12

The first issue of the National Centre RUSSIA magazine, "The Lion" ("Lev"), is now available to readers: it can be purchased at the Department Store RUSSIA or downloaded in digital format. This major project by the National Centre RUSSIA has made its debut with an issue that readers will want not simply to browse through, but to keep as part of the country's history.

"The Lion" was conceived as a magazine about the future and for the future. The introduction to the first issue reminds readers that the world does not change overnight: the past gives way to the present almost imperceptibly, but inevitably, through new ideas, discoveries and questions that we are only beginning to ask ourselves. The magazine offers a chance to look at these processes from different perspectives and bring together cultural, scientific and social stories that are shaping tomorrow.

The magazine addresses the reader as a conversation partner. Its pages feature articles on culture, science, architecture, technology, urbanism and society. The authors explore people, ideas and phenomena that are changing the way we see the country and the world, helping us look at familiar subjects from a new perspective and ask ourselves further questions about what we want the future to be.

Photo: Press Office of the National Centre RUSSIA

The name "The Lion" was chosen for a reason. The lion is a symbol of the National Centre RUSSIA. In Russian culture, it is associated with the strength of the state, prosperity, protection of the home and continuity between generations. The address to readers emphasises that the Lion serves as a reminder of the past while also giving us the strength to move forward into the future.

The 320-page first issue brings together material on a wide range of visions of the future. It includes a retrospective of predictions about Moscow depicted on postcards produced by the Einem confectionery factory in the early 20th century, an interview with Academician Viktor Tutelyan about healthy eating, philosophical reflections on the nature of the future, as well as articles on education, space, fashion, transport and art.

The magazine's creators suggest treating the first issue as a collectable edition. Over time, it will become not only a collection of forecasts and ideas, but also a document of its era — a reflection of what we were thinking and debating when we spoke about the future. It is a publication that helps us better understand the present and look ahead with greater attention.

A limited print run of "The Lion" is now available at the Department Store RUSSIA. Staff on the shop floor can provide more information about the publishing project and how to obtain a copy.

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