Local traditions in a modern format: Department Store at the Vladivostok branch of the National Centre RUSSIA

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The Vladivostok branch of the National Centre RUSSIA is being created as a multifunctional space that combines interactive technologies, business activity, and the cultural heritage of the region. One of the key areas will be the Department Store — a venue showcasing the best products from the Primorye region and the Russian Far East.

Within an 80-square-meter area, guests will find works by local artisans, natural products, designer collections, and contemporary brands inspired by regional traditions. Visitors will be able to purchase Primorye honey, wild plant-based dietary supplements, handmade jewelry, textiles, tableware, tea collections, and more. The unique feature of the Department Store is its carefully curated selection, combining authentic craft techniques with current trends. The producers featured here carefully preserve centuries-old technologies and reinterpret them in modern formats.

The focus will be on seasonality and special events: the assortment will be regularly updated to reflect holidays, the time of year, and activities of the National Centre branch. This will enable visitors not only to purchase quality goods, but also to gain a deeper understanding of the cultural code of Primorye through its material heritage.

International Recognition: Success at INNOPROM-2025 

The Department Store of the National Centre RUSSIA has already proven to be in demand on the international stage. In July 2025, the project was showcased at INNOPROM-2025, the largest industrial exposition in Yekaterinburg, where it attracted significant interest from both professionals and the general public.

The stand, uniting about 100 producers from 46 regions of Russia, became one of the most visited areas of the exposition. Over four days, it welcomed more than 2,000 guests, with every second visitor making a purchase. This result clearly demonstrated the high demand for quality local products.

The Department Store stand was visited by Prime Minister of Russia Mikhail Mishustin, First Deputy Prime Minister Denis Manturov, Minister of Industry and Trade Anton Alikhanov, Presidential Plenipotentiary Envoy to the Urals Federal District Artem Zhoga, and other distinguished guests.

On July 9, during a visit by the official delegation of INNOPROM-2025’s partner country — Saudi Arabia — to the Department Store stand of the National Centre RUSSIA, VIP guests proposed that Natalia Virtuozova, Director General of the National Centre RUSSIA, present Russian products at INNOPROM-2026 in Riyadh. This proposal was a direct response to the impressive success of the exposition.

The Vladivostok branch of the National Centre RUSSIA is set to open in early September. It will feature an interactive regional exposition, a department store of local products, a gastronomic zone, and coworking spaces. The branch will also serve as a venue for business and socially significant events.