International delegations praised the Department Store stand of the National Centre RUSSIA at INNOPROM 2025
On July 7,
as part of the opening of the International Industrial Exposition INNOPROM 2025
in Yekaterinburg, the Department Store stand of the National Centre RUSSIA
welcomed numerous foreign delegations who showed keen interest in the products
of Russian manufacturers and the country's folk crafts.
The
National Centre RUSSIA presented distinguished guests with the unique concept
of the RUSSIA Department Store, which brings together the finest works of
decorative and applied arts from 46 regions of the country in a single space.
More than
60 domestic manufacturers showcased their products to international visitors,
demonstrating traditional Russian crafts interpreted through a contemporary
lens and design.
Among the
first to visit the RUSSIA Department Store exposition were official delegations
from Saudi Arabia, Egypt, and China, including senior industrial and economic
officials, vice governors of provinces, deputy ministers, and embassy
representatives.
An overview
tour for international partners was conducted by Irina Tesleva, Head of the
Regional Cooperation Department of the National Centre RUSSIA. She introduced
the concept of the RUSSIA Department Store in detail, presenting it as a space
that brings together Russia's most vibrant brands and reflects the richness and
identity of its regions.
International
guests paid special attention to Vologda lace, Zhostovo painting, gold
embroidery textiles, amber and simbircite jewellery, delicacies, and other
examples of traditional crafts.
A special
collection featuring the branding elements of the National Centre RUSSIA and
quotations from the President of the Russian Federation Vladimir Putin sparked
significant interest, offering a modern interpretation of national traditions.
The
Department Store project was launched on November 4, 2024 and has already
united more than 160 manufacturers from 60 regions across the country. In 2025,
the opening of regional branches is planned, with the first branch set to open
this autumn in Vladivostok.
INNOPROM
2025 runs from July 7 to 10. The organisers of the exposition are the Ministry
of Industry and Trade of the Russian Federation and the Government of the
Sverdlovsk Region.
