International delegations praised the Department Store stand of the National Centre RUSSIA at INNOPROM 2025

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On July 7, as part of the opening of the International Industrial Exposition INNOPROM 2025 in Yekaterinburg, the Department Store stand of the National Centre RUSSIA welcomed numerous foreign delegations who showed keen interest in the products of Russian manufacturers and the country's folk crafts.

The National Centre RUSSIA presented distinguished guests with the unique concept of the RUSSIA Department Store, which brings together the finest works of decorative and applied arts from 46 regions of the country in a single space.

More than 60 domestic manufacturers showcased their products to international visitors, demonstrating traditional Russian crafts interpreted through a contemporary lens and design. 

Among the first to visit the RUSSIA Department Store exposition were official delegations from Saudi Arabia, Egypt, and China, including senior industrial and economic officials, vice governors of provinces, deputy ministers, and embassy representatives.

An overview tour for international partners was conducted by Irina Tesleva, Head of the Regional Cooperation Department of the National Centre RUSSIA. She introduced the concept of the RUSSIA Department Store in detail, presenting it as a space that brings together Russia's most vibrant brands and reflects the richness and identity of its regions. 

International guests paid special attention to Vologda lace, Zhostovo painting, gold embroidery textiles, amber and simbircite jewellery, delicacies, and other examples of traditional crafts.

A special collection featuring the branding elements of the National Centre RUSSIA and quotations from the President of the Russian Federation Vladimir Putin sparked significant interest, offering a modern interpretation of national traditions.

The Department Store project was launched on November 4, 2024 and has already united more than 160 manufacturers from 60 regions across the country. In 2025, the opening of regional branches is planned, with the first branch set to open this autumn in Vladivostok.

INNOPROM 2025 runs from July 7 to 10. The organisers of the exposition are the Ministry of Industry and Trade of the Russian Federation and the Government of the Sverdlovsk Region.