Fashion in support of Belgorod residents: fashion show of designer Alena Akhmadullina's collection was held at the RUSSIA EXPO

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The show of Alena Akhmadullina's special collection "Belogorye" was held as part of the "Silhouette of Kindness" campaign and the "Belgorod, Our Hearts are with You" project. Some items from the collection will be available for purchase after the show, and all the proceeds will be used to help the victims in Belgorod.

The designer was inspired by folk art crafts of the Belgorod region. A distinctive feature of the "Belogorye" collection is that it was created in collaboration with artistic and creative groups of the region.

"Many thanks for such a unique opportunity. What we all went through during the creation of this collection is a very special and amazing experience that we have not had before," said designer Alena Akhmadullina.

Last year designer Alena Akhmadullina together with the government of the Belgorod region organized a competition among art schools for the best drawing dedicated to the Old Oskol toy. Besides, Belgorod traditional ornament became the inspiration for the prints and embroideries of the collection.

You can purchase selected items of the collection on the website of the "Holy Belogorye Against Childhood Cancer" public organization by making a recommended donation.

"For us, Belgorodians, this is a really special collection because it is based on traditional Belgorod costume. Another special thing is that this collection will feature the creativity of our wonderful young Belgorod residents. I am sure that this collection will leave permanent impressions, because it is a special collaboration of children, residents of Belgorod region, Alena Akhmadullina and her fashion house. The models of this collection will be available for purchase, and the money that will be raised will be used to help Belgorod residents affected by shelling," said Olga Medvedeva, Deputy Governor of Belgorod Region for Domestic Policy.

Earlier the RUSSIA EXPO announced the beginning of the campaign "Belgorod, Our Hearts are with You" and fundraising for residents affected by the shelling. To make a donation it is enough to follow the link. QR codes, by which it is possible to transfer funds, are demonstrated at the stands and expositions of the RUSSIA EXPO. Funds are collected to the accounts of the public organization "Holy Belogorye Against Childhood Cancer". The aid will be used for expenses related to treatment and rehabilitation of citizens affected by shelling in the Belgorod region, including expenses related to care for the seriously ill and prosthetics.