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Moscow Fashion Week: Shows of Russian brands continue at the RUSSIA EXPO

Moscow Fashion Week: Shows of Russian brands continue at the RUSSIA EXPO
Photo: Moscow Fashion Week press office
06.03.2024

On March 5, brands from Moscow, Astrakhan, Belgorod, Novomoskovsk, Podolsk, Ulyanovsk and Ufa presented new collections at the exposition.

Natalya Sovetskaya. NS Brand (Podolsk)

Designer and founder of the brand Natalya Sulimina was inspired by the history of the USSR when creating the collection. The collection is based on a combination of tight-fitting dresses and eco-fur hats with earflaps. Men's jackets, also presented in the images, are assembled from hundreds of pieces of different fabrics in a certain geometric order. Natalya Sovetskaya. NS Brand puts a piece of Russian culture into each image.

Photo: Moscow Fashion Week press office

Presentation of Ulyanovsk clothing brands (S. Leto, Kofpla, Res by res, Boston) (Ulyanovsk).

Five fashion brands from Ulyanovsk were shown at the International RUSSIA EXPO: S. Leto, Kofpla, Res by res and Boston. The collections are dominated by the office style, which is trendy this season. Maxi length dresses and skirts, decoration with bows and pearls, total grey looks - designers are actively adopting popular fashion trends of this season. On the models you can see clothes in shades of red, items with fringe, and strict gray images are complemented with accent accessories. The brightness is given by metallized boots, an ordinary shirt in an atypical lilac shade or a gold chain with large earrings. Dresses with added asymmetrical blue elements remind the audience of the city's geography: Ulyanovsk is the city of three rivers.

Photo: Moscow Fashion Week press office

Booomerangs (Novomoskovsk)

The collection by Novomoskovsk brand Booomerangs presents a minimalist base as well as more complex shapes, clearly drawn silhouettes and contrasting colors. Classic black and white are complemented by trendy shades of olive, dark blue, burgundy and deep purple. The brand's founder Evgeny Sobolev was inspired by the idea of rethinking classic models of urban closet by means of actual forms, bright accent colors and unusual design solutions.

Photo: Moscow Fashion Week press office

SOFA PYLENKO (Belgorod)

Initially, the target audience of the young brand SOFA PYLENKO from Belgorod were teenagers. In the new season of Moscow Fashion Week designer Natalia Pylenko for the first time presented a women's collection, which turned out to be laconic and restrained. Strict silhouettes were diluted by experiments with denim and leopard print. Pearl accessories were the connecting element of all the looks.

Photo: Moscow Fashion Week press office

GURVICH (Astrakhan)

Astrakhan brand GURVICH showed a collection of cocktail dresses. Designer Marina Gurvich has been creating unique looks for women for all occasions for more than 15 years. This time she relied on monochrome and classic colors: milky white, red and black. All outfits looked feminine due to fitted silhouettes, mother-of-pearl and lace. The show was closed by a model in a dress made of transparent fine mesh with voluminous floral appliqué on the whole length.

Photo: Moscow Fashion Week press office

8point2 (Ufa)

The name of the Ufa brand 8point2 is not accidental: researchers believe that a man needs 8.2 seconds to fall in love at first sight. That's why the designer makes everyday clothes that attract the eyes due to interesting details. The collection conveys the idea of an eternal holiday, which can turn out to be an ordinary weekday. The designer managed to combine cyberpunk and grunge aesthetics with the mermaid style: silver blown sets for early spring or tight shiny floor-length skirts with over-size bombers. The images were completed with brooches in the shape of playing cards, colored fishnet tights and original headwear.

Photo: Moscow Fashion Week press office

Leffers (Moscow)

The new collection Modern Carmen from the Moscow brand Leffers added the Spanish temperament to this season. Puffy skirts, veils, fitted silhouettes, boleros, red and black - everything that evokes direct references to the image of the main heroine of the famous opera. Designer Olga Leffers, continuing the traditions of the style, added lace, transparent fabric, tulle, fake fur and the brand's business card - hand embroidery. Large earrings, roses in hair completed the looks. The evening wear collection turned out to be elegant and theatrical at the same time. The show was closed by a model in a black puffy dress with an unexpected headdress - a black kokoshnik with large flowers.

Photo: Moscow Fashion Week press office

Everyone can visit the show at the International RUSSIA EXPO in Pavilion No. 75 at VDNH. You can also watch live broadcasts of the shows on the official website ofMoscow Fashion Week. Recordings of the shows are available in the official VKontakte community.

More than 15 more shows of designers from different regions in Russia are waiting for the guests of the event. Designers came from Kazan, Krasnodar, Kyzyl, Perm and other cities to present their collections at Moscow Fashion Week.

From March 1 to 8, Moscow Fashion Week takes place in the Manege and Pavilion No. 75 at VDNH, one of the spaces of the International RUSSIA EXPO. The Moscow Fashion Week received 1,038 applications from designers from 151 cities in 72 regions of Russia.

The final gala show will be held on March 8 - students of Russian fashion schools, including Kosygin Russian State University, Moscow Art and Industry Institute, National Institute of Design and METRICS Online Academy of Branding and Design will present their best works. The event will be attended by the ethnic music band OTYKEN, which unites representatives of the indigenous peoples of Russia - Chulym, Ket, Selkup, Khakass and Dolgan.

The organizer of the event is the Fashion Fund with the support of the Moscow City Government.

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