The National Centre RUSSIA to host the final of the Movement of the First flagship project "MediaAttraction"

From 14 to 15 August, the final of the All-Russian competition of the Movement of the First flagship project "MediaAttraction" will take place at the National Centre RUSSIA in Moscow. More than 1,000 young media enthusiasts and their parents from all over the country will visit the capital of our Motherland, attend useful workshops and meetings, interact with representatives of the media industry, and see for themselves how the largest media holdings in Russia operate.

The All-Russian project "MediaAttraction" is the Movement of the First flagship project for children, teenagers, and adults interested in the field of media communications. By completing tasks, they immerse themselves in the world of media professions, acquire new skills, and improve their knowledge. The goal of the project is to create conditions for the development of young people's creative potential and to build a unified Russian media community through the exchange of experience, knowledge, and best practices in the field of media and journalism.

On 14 August from 10:30 to 12:50 at the National Centre RUSSIA, the First will take part in "Class Meetings" with Heroes of the Russian Federation — participants of the presidential programme "Time of Heroes". During the meeting, young people will be able to ask questions to veterans of the special military operation.

In addition, on 14 August from 19:00 to 20:30, the Et Cetera theatre will host a preliminary showing of the musical performance "For the Flag over the Reichstag", which will be presented as part of the XVII International Children's Creative Project "Nuclear Kids 2025" of Rosatom State Corporation. Before this, from 18:00, the young media enthusiasts will be addressed with parting words by the musical's screenwriter, director, and creative team, as well as by the Head of the Presidential Directorate for Social Projects of the Russian Federation Sergei Novikov and Hero of Russia, participant of the presidential programme "Time of Heroes", Chairman of the Board of the Movement of the First Artur Orlov. The performance covers important topics, including: friendship among the peoples of the Soviet Union, the feat of the Red Army in the fight against fascism during the Great Patriotic War, and true human values such as love for the Motherland and family, devotion, and respect for the history of one’s country, which should be inherent in every teenager. The young participants will not only watch the performance and feel the history of our Motherland, but will also be able to share their impressions in their essay "I Live in Russia — the Land of Opportunity" as part of the competition task.

The finalists will also visit the largest media holdings in Russia: International Information Agency Russia Today, Gazprom-Media Holding, the editorial office of the Vechernyaya Moskva newspaper, VK office, Soyuzmultfilm studio, and many others.

On 15 August, the First will be offered a series of workshops and meetings with opinion leaders at the National Centre RUSSIA, as well as an award ceremony where the project winners in 7 categories will be announced: FirstText, FirstShot, FirstAir, MediaProfi, MediaMentor, MediaTeam, and MediaFamily. They will receive cash prizes and gifts from the project partners. Popular artists will perform for the participants at the closing ceremony: Tatyana Bulanova, PIZZA, NANSI & SIDOROV, and many others.

Partners of the All-Russian project "MediaAttraction" include: JSC Gazprom-Media Holding, VK, ANO Dialogue, Plekhanov Russian University of Economics, and other partners.

The All-Russian project "MediaAttraction" is implemented within the framework of the federal project "We Are Together" (fostering a harmoniously developed personality) of the national project "Youth and Children".

Venues:

— The National Centre RUSSIA, 14 Krasnopresnenskaya Embankment, building 18.

— Et Cetera Theatre, 23 Myasnitskaya Street.

Accreditation: access to events at the National Centre RUSSIA is provided with the National Centre RUSSIA badge.

Media contacts: Andrei Korzin, Head of the Movement of the First press office, +7 (925) 789-80-15.