Platform of social initiatives #BusinessWeAreTogether opened at the RUSSIA EXPO
On July 27, the social initiatives platform
#BusinessWeAreTogether opened in the "Home of Youth". The event is
aimed at developing the community of social entrepreneurs. At the platform
participants will be able to get acquainted with entrepreneurs for whom social
responsibility of business is not a trend, but a new norm. The organizer is the
Rosmolodezh.Business track within the framework of the social entrepreneurship
forum "More than Business" from the Ministry of Economic Development
of the Russian Federation.
The headliners of the platform are public figures, founders
of charitable foundations, entrepreneurs Yulia Baranovskaya, Ekaterina Gordon,
Vladimir Marinovich and others.
The defense of projects in 18 nominations of the grant
competition track "Rosmolodezh.Grants" with a total prize fund of 4
million rubles begins. About 50 participants will present their initiatives
aimed at the development of mentoring in the youth environment, employment,
socialization and much more.
At the meeting of the Expert Council of the
Rosmolodezh.Business track, representatives of state authorities, non-profit
organizations, charity and investment funds, universities and development
institutions discussed proposals and initiatives to form a federal project to
develop youth entrepreneurship.
"Today, more and more representatives of the business
community realize their role in the implementation of social projects. Young
people are setting trends in this sphere. We invited representatives of public
authorities, social entrepreneurs, young people with ideas to the
#BusinessWeAreTogether platform. They discuss topical issues, best practices
and innovations, exchange proposals and agree on cooperation. As a result of
the event, we plan to create a single platform for sharing experience and
knowledge among social entrepreneurs," said Dmitry Litvin, head of the
Rosmolodezh.Business track.
On the first day of the platform, the business program
included a panel discussion on "Sustainable Development and Social
Entrepreneurship: Interaction and Impact" and a communication game
"The Key to Trust". At the Ted Conference, speakers told how to
develop the idea of social entrepreneurship, find benefits for society in their
product and bring it to the market.
The participants of the program will also learn how to build
a competent PR-strategy, will be able to develop or finalize their projects
under the mentorship of experts, and get personal advice.
An open lecture on "Female and Family Face of Social
Entrepreneurship" will be held by Maria Aizina, the founder and head of
the interactive museum "In Silence". Participants will receive a
masterclass on PR of social projects from Nikita Prokhorov, the founder of the
largest reputation management agency "Sidorin Lab".
The site also hosts a charity event "Business with a
Big Heart". Participants choose social tasks from ecology and education to
healthcare and support for vulnerable groups, discuss them with the team,
implement them at their company and share the results in social networks with
the hashtag #BusinessWithBigHeart.
The attendees of the strategic session determined and analyzed key issues, and exchanged successful municipal practices.
July 30 is the last day of the expositions' work. A chain of final events will be held at the National Centre RUSSIA on this day.
