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"Belogorye" clothing collection by designer Alyona Akhmadullina will be presented at the RUSSIA EXPO

"Belogorye" clothing collection by designer Alyona Akhmadullina will be presented at the RUSSIA EXPO
Photo: Press Office of the RUSSIA EXPO
05.25.2024

The show will be held on May 25 as part of the project "Belgorod, Our Hearts Are with You". The fashion designer was inspired by folk art crafts of the Belgorod region and works of schoolchildren of Stary Oskol to create the "Belogorye" collection, developed in collaboration with artistic and creative groups of the region. The items of the collection can be ordered onthe website. All proceeds from the sale of the collection will go to the needs of residents of the Belgorod region who suffered from shelling.

Last year designer Alyona Akhmadullina together with the Government of the Belgorod region organized a competition among art schools for the best drawing dedicated to Stary Oskol toys. The winner was Victoria Marandykina, a pupil of the M.G. Erdenko Children's Art School No. 1 in Stary Oskol. The prize-winning places were taken by pupils of the children's art school of Stary Oskol: second - Sofia Yatsun, third - Polina Chasovskikh. Their works were chosen as the basis for the prints of the collection.

The source of inspiration for the prints and embroideries of the collection was also Belgorod traditional ornaments. Black pattern embroidery - a characteristic geometric pattern, which is called "arepey" in the region, has its origins in the culture of the ancient Slavs.

You can order items from the collection on the website by making a recommended donation. Currently only 4 models are presented on the site, the whole collection will appear after the show at the RUSSIA EXPO.

Photo: screenshot from the website https://zhiznplus.ru/alyona-ahmadullina/

To get an item from the collection, choose the model you like, point your smartphone at the QR code or click on the button "Make a Donation". Then, on the payment page of the "Holy Belogorye Against Childhood Cancer" IPO, enter the cost of the item in the name of the payment, indicating the number from the catalog. To arrange delivery after payment, please contact the manager at +7 (926) 304-49-67. Delivery to other regions is at the buyer's expense.

All proceeds from the sale of the collection will go to the needs of residents of the Belgorod region, affected by shelling.

May 25, 18.30

VDNH Pavilion No. 75, Cultural Projects Zone.

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