The record-breaking car expedition "100,000 Kilometers of Opportunities" started at the RUSSIA EXPO

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The record-breaking car expedition "100,000 Kilometers of Opportunities" started at the arch of the Main Entrance of VDNH. The nearly seven-month long rally, which is unique in the world practice, is held with the informational support of the National Projects of Russia, as well as with the support of the presidential platform "Russia - Land of Opportunity", the "Movement of the First", and the Russian Tourism Forum "Travel!". The partners of the ambitious initiative are M.Video-Eldorado Group, CSKA Rugby Club, Cordiant tire manufacturer and the International RUSSIA EXPO. The organizer of the project is LAV Racing company.

The participants of the car expedition have four main goals: to tell a wide audience about the people who contributed to the development of their small homeland; to set a world record for a motor rally within the borders of one country along a non-repeating route; to conduct a full audit of the country's landmarks, auto routes and tourist infrastructure; and to recreate and complete the famous collection of color photographs by Sergei Prokudin-Gorsky.

At the launch ceremony, the members of the "100,000 Kilometers of Opportunities" crews (Andrei Leontiev, TV journalist, auto racer and multiple Russian record holder in motorsports; Nina Abrosova, two-time world champion in boxing and motorboat sports, Russian record holder in motorsports, public figure; Mikhail Vinogradov, writer, publisher, auto traveler, public figure) welcomed friends and partners of the project and spoke about the ambitious plans and goals of the initiative. The start of the record-breaking auto expedition was given by Sergei Sirotkin, executive director of the Russian Automobile Federation, a Russian Formula 1 driver, and Emre Avcı, a seven-year champion karting driver.

"The place of the start was not chosen by chance. The VDNH complex has always vividly represented the country's achievements, and the RUSSIA EXPO now in operation shows how keen people's interest and desire to learn more about their homeland is. Our project is multifaceted, where each facet is in fact an independent full-fledged world achievement, whether it is the largest photo archive of the area or the longest comparative test drive of cars. The motor expedition will give a new look at the regions of Russia, some people will discover them anew, and some people will get acquainted with them for the first time. The record-breaking car expedition will allow people of our country to learn about the palette of opportunities to realize their talent and professional potential," says Andrei Leontiev, TV journalist, car racer and multiple record holder of the Russian Motorsport.

Two crews on two new domestic cars Lada Vesta and Moskvich 3, equipped with Cordiant Gravity tires, will overcome 100,000 km of Russian roads marked on the map. M.Video-Eldorado Group is responsible for the technical support of the project. Thanks to this, the team will be able to use modern household appliances under the Carrera brand, which will come in handy on the road, create and share unique photo and video content with their viewers and fans, work on laptops, use Navitel navigation and video recorder on the road, modern smartphones, headphones, watches, speakers, tablets under the HONOR brand and many other equipment. The route of the record-breaking expedition will be laid out in such a way that the it will not be repeated throughout the project. The heart of the Expedition will be not only roads, but also people - 100 bright heroes who have already changed the life of their town or village for the better. On the route through 85 regions of the country, special events, meetings, unique filming will be planned, which will become a part of history for people of today and will serve as an archive for future generations. The rally promises to be a unique, objective and the world's longest comparative test drive of cars and tires in real life conditions. In order to avoid bias and external influence on the evaluation, the cars for the project were purchased from authorized dealers, rather than taken for the project from manufacturers directly.

The rally will culminate in a photo project embodied in a book of 10,000 photographs and a series of documentaries about Russia.

"A book is one of the main artifacts of people's activities and opportunities to make the changes we think are important carry on after us. The book we have conceived is a real combo. On the one hand, it is an artistic artifact of our activities as the largest national rally. On the other hand, it is a real museum of personal feats of people who daily change the life of the country for the better.  I am very glad that this museum will be realized in perhaps the most perfect form - in the form of a book. It is a very important mission to bring this knowledge to as many compatriots as possible," says Mikhail Vinogradov, writer and publisher.

It will be possible to follow the cars in real time on the website of the record-breaking motor expedition with the help of an interactive map of the expedition. The route is scheduled to end in October 2024 in Magadan in Mayak Park on the shore of Nagayev Bay on the Sea of Okhotsk. You can follow the news and travel itinerary of the rally team in the official networks (RuTube, Telegram, VK, OK, YouTube). Every week video diaries of the Expedition will be posted on the project channel on RUTUBE.

The record-breaking car expedition "100 000 Kilometers of Opportunities" does not end at the finishing point this fall, but promises to become a real start of big initiatives.

An important result of the Expedition, which will record it in history, will be the publication of the unparalleled in the world historical and artistic work "Russia in Color".

A documentary film of 5 episodes of 25 minutes each in TV broadcast format will be created on the basis of the collected video archive.

After the end of the rally the cars participating in the Expedition will be sold at a charity auction. The project's brand identity on the car bodies will be of special value. All participants and heroes of the project will leave their autographs with dates. Thus, the car becomes both an important element of the evidence base, but most importantly - an art object and a potential mobile exhibit of expositions, festivals, forums and conferences. In addition to its historical significance, the Expedition is also of an applied nature. The result of the record-breaking expedition will be one of the most comprehensive audits in the world practice of regional auto routes with the analysis of the existing infrastructure for motor travelers, accessibility of famous attractions and discovery of new points of interest. Objective audit of communication, navigation and hospitality systems.

More information about the "Record 100,000 Kilometers of Opportunity Car Expedition" project is available on the project page at https://100000km.ru/.