The National Centre RUSSIA to present the RUSSIA Department Store at INNOPROM 2025

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The stand of the National Centre RUSSIA will be featured at the INNOPROM 2025 International Industrial Exposition, taking place in Yekaterinburg from July 7 to 10. The central element of the exposition will be the RUSSIA Department Store, which will also showcase manufacturers from the Urals, as announced by acting Governor of the Sverdlovsk Region, Denis Pasler.

"The stand of the National Centre RUSSIA at INNOPROM 2025 highlights the diversity and richness of Russian manufacturing. Visitors will be introduced to products from 90 manufacturers representing 46 regions across various categories. This will offer a deeper insight into the cultural and industrial traditions of Russia. The Sverdlovsk region will present three brands that we hope will attract the attention of the exposition's participants," said Denis Pasler.

The Sverdlovsk region will be represented by the renowned folk craftsman Andrei Vasiliev, who will exhibit his iconic trays featuring floral and rowanberry motifs. Craftswoman Oksana Ponomareva will showcase souvenirs such as "Wooden Horses with Ural Folk Painting" and "Wooden Elks with Ural Folk Painting," and will also lead workshops on the techniques and practices of Ural-Siberian painting. Entrepreneur Madina Akhmineyeva will present her own chocolate brand.

The stand of the National Centre RUSSIA will open on July 7 at 11:00 with the participation of Deputy Minister of Industry and Trade Alexei Gruzdev.

The business programme of the stand will include meetings with manufacturers, workshops, and thematic sessions focused on brand development, product promotion, and support tools for small and medium-sized businesses. Experts from the creative industries, representatives of development institutions, and regional authorities will take part in the programme.

The Department Store project was launched on November 4, 2024 at the National Centre RUSSIA and has already brought together more than 160 manufacturers from 60 regions. Its mission is to support regional artisans, promote local brands, and develop the creative economy. In 2025, branch openings of the department store are planned in other regions of the Russian Federation.

INNOPROM 2025 will be held from July 7 to 10 in Yekaterinburg. The organisers are the Ministry of Industry and Trade of the Russian Federation and the Government of the Sverdlovsk Region.