"We have a lot to impress the world with!": guests of the Department Store of the National Centre RUSSIA shared why they choose domestic products

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The stand of the Department Store of the National Centre RUSSIA became one of the most visited spaces at the INNOPROM 2025 International Industrial Exposition, held in Yekaterinburg from July 7 to 10. Over the course of four days, the exposition welcomed hundreds of guests from across the country, as well as foreign delegations, including high-level representatives of the international community.

Visitors were introduced to products by 100 manufacturers from 46 Russian regions — both traditional and contemporary: designer accessories, folk crafts, grocery products, and cosmetics made from natural ingredients. Among them were Dymkovo toys, unique items made from the mineral simbircite, Yelets lace, Pokrov gingerbread, and many other goods.

"All kinds of Russian creative trends are represented here in a very vivid way. I happily bought a handbag today. Everything in the Department Store is very beautiful," noted Olga, one of the stand’s guests.

She added that she was particularly drawn to the chocolate, textiles, and ceramics. Olga also praised the high level of service at the Department Store.

"Service, of course, is not a product, but it is a strong advantage," she emphasised.

Lilia, another guest, was especially impressed by the folkloric elements in the products.

"These are national goods with a touch of folklore. Every single item is unique — from women’s jewellery to home decor, tableware, and clothing," she shared. 

As a keepsake, Lilia took home a stunning crimson kokoshnik decorated with pearls.

"I’ve dreamt of one for a long time. Such wardrobe pieces highlight Russian feminine beauty and give each woman a sense of uniqueness," she added.

The abundance of goods at the Department Store quite literally appealed to the taste of another visitor, Pavel, who bought a variety of sweets. He also mentioned being fond of the colourful plates.

"I have a sweet tooth, a sweet soul. I especially fell in love with the gingerbread and toffees. By the way, I’ll be trying Tula gingerbread for the first time. We have a lot to show and something to impress the world with. Our flavour palette is incredibly rich," he concluded.

The "Department Store" project of the National Centre RUSSIA, launched in November 2024, has already united over 160 manufacturers from 60 Russian regions. In the near future, the project will expand its presence across the country through branches of the National Centre RUSSIA – from Sevastopol to Khanty-Mansi Autonomous Area – Yugra.

The INNOPROM 2025 International Industrial Exposition is taking place in Yekaterinburg from July 7 to 10 with the organisational support of the Ministry of Industry and Trade of the Russian Federation and the Government of the Sverdlovsk Region.