Not "Google, " but "Chat": AI development forecast was discussed at the National Centre RUSSIA

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Artificial intelligence, the integration of digital assistants, and other technologies aimed at solving routine and everyday tasks were discussed at the National Centre RUSSIA. The discussion was held within the framework of the Russian association for electronic communications summit. Experts participating in the event included Sergei Gridchin, Head of Buyer Experience at CIAN; Filipp Panfilov, Head of AI Projects at "Yandex Browser"; Oleg Korolev, Head of AI Lab Development at Avito; Nikolai Trzhaskal, Director of AI Products at SL Soft and Research Fellow at the MGIMO AI Centre; Evgeny Tyrnov, Founder of Decart IT-Outstaffing and Co-Founder of Huntlee; and Alexei Gonnochenko, Senior Managing Director of the Sber robotics Centre.

According to experts, users today are radically changing the way they interact with information. More and more often, queries are directed not to search engines but to AI-powered chats, various bots, or specific applications, such as marketplaces. Major digital companies are forced to respond to this shift by integrating digital assistants into their platforms. Other factors driving AI adoption include its successful implementation in real-world applications (such as business) and a steady trend toward hyper-personalization of requests. Increasingly, user tasks are narrowing down to a specific set of requirements (whether it’s generating text based on key points or finding an apartment in a particular area with the necessary renovations).

Interacting with AI helps shorten the path to a goal and provides personalized responses to various requests, explained Sergei Gridchin, Head of Buyer Experience at CIAN.

"We are all already having to implement AI tools due to changing consumption patterns. However, these assistants complement rather than replace the main path. It is essential to integrate products into popular AI tools and support innovations in AI-related operating systems. The trend of interacting with artificial intelligence will continue to grow," noted Sergei Gridchin.  

As Oleg Korolev, Head of AI Lab Development at Avito, confirmed, traditional search engine queries are becoming a thing of the past.

"Younger generations are googling less and less — users now go directly to marketplaces to search, and this trend will continue to grow. Traditional search engines are gradually fading away. Instead, one can enter a chat with artificial intelligence, ask a question, and even request a discussion," said Oleg Korolev.

Among the challenges of integrating digital assistants, experts highlighted their inaccuracy, the frequency of non-specific queries and user demands, as well as the novelty of such tools. For example, "Yandex" currently offers several assistants, but most users primarily choose AI for text generation.

Specialists believe that in the future, the implementation of AI technologies will further enhance urban autonomy — such as taxis, delivery services, and more. Additionally, digital assistants will help personalize the urban environment for individuals, whether in real estate searches, job hunting, or even route planning.

Nikolai Trzhaskal spoke about how the evolution from a digital economy to a data economy and ultimately to a knowledge economy inevitably leads to the transformation of work processes and the labor market itself.

"The employee of tomorrow will not have to struggle with reducing the 'hallucinations' of generative language models, as their work partner will be AI from a white-box system — a set of tools that meet transparency and explainability criteria. AI will not replace humans and their natural intelligence, but in the coming years, it will evolve from an assistant to a full-fledged partner, working as part of a team and contributing to decision-making, designing complex systems, and developing products," said Nikolai Trzhaskal.

Please note that the second floor of the National Centre RUSSIA will be temporarily unavailable to visitors due to the exhibition changeover. However, cultural, educational, and business programs will continue. All up-to-date information on event dates and locations can be found on the website in the "Events" section. Starting in February, the "Hall of Inventions" and "Legacy for the Future" expositions will conclude. In March, after installation and updates, the National Centre will open two new expositions: an architectural one and "Journey Across Russia."

More photos at the link.