Conscious generation: shaping of environmental trends was discussed at the RUSSIA EXPO

On April 27, as part of the National Priorities Day: Ecology an expert session "Conscious Generation: How Youth Projects Shape Environmental Trends Today" was held, during which current issues in the field of youth policy and ecology were discussed.

"It is no secret that youth projects in the field of ecology have the greatest impact on the shaping of environmental culture. Our guests today will talk about projects in the environmental sphere aimed at young people, about projects that form this culture," said the moderator of the session, executive director of the Ecosystem Russian Ecological Public Movement Mikhail Kamilov.

Alexandra Ryabykh spoke about the extent of the environmental agenda among all segments of the Russian population, including young people.

"Russian business today demonstrates best practices in greening, and non-profit organizations show interest in implementing environmental initiatives. The population of our country is forming patterns of environmental behavior. And business is interested in implementing environmental projects, among other things, because the people of Russia have a demand for it. Today, environmental trends and trends of leanness are synonymous. And these trends are prioritized in the younger generation - according to research results, more than 66% of young people in our country say that the model of overconsumption is absolutely irrelevant today," said Alexandra Ryabykh, co-chair of the Ecosystem Russian Ecological Public Movement.

Mikhail Dankin, Head of the Department of Environmental Projects of the Movement of the First, touched upon the topic of environmental projects implemented by the Movement of the First in his speech.

"In 2022 the President of Russia instructed to revive the activities of the movement of young naturalists on the basis of the Movement of the First. The movement of young naturalists is one of the oldest in our country, its history goes back more than 105 years. Children together with their mentors get acquainted with the world of wildlife through direct involvement in practical work. We would like every schoolchild in the country to go at least once to nature, to a protected area, to the forest to study the flora and fauna of their native land," emphasized Mikhail Dankin, Head of the Department of Environmental Projects of the Movement of the First.

The event was also attended by the Chairman of the Public Council of Roshydromet of the Ministry of Natural Resources and Environment of Russia, State Secretary of the All-Russian Public Organization "Ecological Chamber of Russia" Vadim Petrov, the head of volunteer groups of ANO "Clean Arctic", member of the Coordination Council of the Ecosystem Russian Ecological Public Movement Anastasia Faterina, Director General of ANO "Energy of Development" Olga Shkabardnya and Director of ANO "Center for Social Research and Educational Initiatives", member of the Coordination Council of the Ecosystem Russian Ecological Public Movement Anna Haustova.

The International RUSSIA EXPO is held at VDNH in Moscow from November 4 to July 8. Visitors are presented expositions of 89 regions of Russia, leading federal departments, corporations and public organizations. More than 11 million people have already visited the Exposition.