"From an emotion to a business model": the Department Store's booth of the National Centre RUSSIA launched a business program for INNOPROM-2025

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On July 7, the National Centre RUSSIA opened for public its Department Store booth at the site of the International Industrial Exposition INNOPROM-2025 in Yekaterinburg. Together with launching a large-scale presentation platform, a rich business program "From an emotion to business model" started. From 10:30 a.m., interesting lectures with top regional manufacturers and experts are being held in the Department Store's open studio. Watch the broadcast recordings on the website of the National Centre RUSSIA in the "Broadcasts" section.

Visitors of the Department Store get acquainted with unique products made by 90 manufacturers from 46 regions of Russia, the lecture hall of the booth tells how the success stories of the country's most famous brands were created.

The Department Store's business program with regional manufacturers will last from July 7 to July 9.

The meetings of the first day deal with the topic "Create emotions! From an idea to a sustainable business model."

The program of the first day includes:

11:00 – 12:00 — Behind the Department Store window.

Speaker — Denis Romodin, Senior Researcher at Museum of Moscow, PhD in Political Science, member of the Union of Local Historians of Russia.

He will talk about a phenomenon of transformation of department stores from 19th century Parisian storefronts to modern cultural platforms. Together with the Moscow architectural historian, the attendeeds will look behind the scenes of department stores of the past, and dream up about department stores of the future. This lecture is about the beauty, inspiration and transformation of the business space.

12:30 – 13:30 — On the start: shaping an idea, supply and demand analysis

Speaker — Valery Farukshin, "Evenkia Plus" Company, Krasnoyarsk Territory.

How to turn a dream into a profitable business? How to make the first steps in entrepreneurship successful? Valery Farukshin, founder of "Evenkia Plus", will tell the guests about this. For more than 30 years, the company has been producing clothing out of sable fur, providing fishermen and hunters with equipment, and organizing fishing and ethnographic tours in Evenkia. The speaker will share his experience of starting a business.

14:00 – 15:00 — Attention: business planning as the basis of successful entrepreneurship

Speaker — Elena Orzya, Head of Directorate of Production at Autonomous Non-Profit Organization "SIRKI" (Siberian Institute for Development of Creative Industries).

In this lecture, attendees will learn how to create the perfect business plan and bring it to life. Elena Orzya specializes in the creation and promotion of creative projects. An expert in strategic marketing and crisis management, Elena Orzya will share life hacks for planning a business of your dream.

15:30 – 16:30 — March: support for individual entrepreneurs and SMEs at the very start

Speaker — Vladimir Skobelkin, Director of Kirov Regional Fund for Support of Small and Medium-sized Enterprises, Kirov region.

Vladimir Skobelkin heads the "My Business" Centre and knows everything about supporting small and medium-sized businesses. During the lecture, he will tell the audience what financial support is available to entrepreneurs, how to get it, and for what purposes it can be used.

17:00 – 17:30 — Faster: creative marketing as a tool to touch the beautiful

Speaker — Daria Abdykadyrova, Director General of the "Fusion Bureau", Krasnoyarsk Region.

This lecture is about beauty as a business promotion tool. One of the country's leading designers will tell the visitors how to create a beautiful product and how to effectively promote it. Perhaps this is where you will find inspiration to promote your own product.

Each block of the business program will be rich and special. You will learn how the best regional brands were created, get familiar with secrets of their success, and get an incredible source of inspiration!

The booth of the Department Store of the National Centre RUSSIA launched sales at the INNOPROM-2025 exposition in Yekaterinburg on July 7. Unique goods and products made by 90 Russian manufacturers from 46 regions of our country were presented to the guests of the booth. The expositionis organized in four thematic areas. The Grocery section presents the gastronomic brands of the regions. In the Accessories area, you can see original jewelry and clothing items with a touch of traditional motifs created by modern designers. In the thematic track "Folk crafts", a special place is occupied by products decorated with Khokhloma, Gzhel and other types of paintings, which have already become the hallmarks of the regions. The Cosmetics zone presents unique products made from natural ingredients, and developed according to ancient recipes using modern technologies.