Inventing the Future

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From the National Centre RUSSIA to Siberia: a new episode of the project "Fashionable Russia" has been released

From the National Centre RUSSIA to Siberia: a new episode of the project "Fashionable Russia" has been released
08.27

The second episode of the project "Fashionable Russia" has appeared online. It tells the stories of people from the regions who create fashion, design, technology and creative spaces. Irkutsk was chosen as the city for the new episode. The National Centre RUSSIA once again became the filming location for the travel show. It was here that the project team launched its route across the country, choosing the venue of the National Centre RUSSIA as the starting point for future episodes.

Irkutsk is shown in a new way: the Baikal-Alaska park hotel, the "From Baikal to Alaska" expedition, wakeboarding in Siberia, the legendary "Babrbook" in the Prostranstvo coffee house, gastronomic discoveries at the Partizan restaurant, the DIGITLAB laboratory and the Amadina Glass jewellery workshop, where the pieces shine like the ice of Lake Baikal. This city breaks stereotypes and proves that Siberia is about creativity, energy, and style.

"Fashionable Russia" is a multi-format project about people from the regions who create fashion, design, technology and creative spaces. Each episode shows how the creative industry is transforming cities. The premiere episode was dedicated to Yekaterinburg. The first season will cover the following cities: Yekaterinburg, Irkutsk, Novosibirsk, Nalchik, Vladikavkaz, Makhachkala, Kislovodsk, Arkhangelsk, Murmansk and Kaliningrad.

The new episode of the project can be viewed on the "Fashionable Russia" page on the social network VKontakte.

You can also see how the regions of the country open up today and every day, except Monday, at the exposition "Journey Across Russia" at the National Centre RUSSIA.

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