"The embodiment of our identity": Artem Zhoga visited the exposition of the Department Store RUSSIA at INNOPROM 2025
On July 9,
Presidential Plenipotentiary Envoy to the Urals Federal District, Artem Zhoga,
visited the stand of the Department Store of the National Centre RUSSIA as part
of the INNOPROM 2025 International Industrial Exposition in Yekaterinburg. The
visit of the high-ranking guest became a key event in the final days of the
exposition.
The
Director General of the National Centre RUSSIA, Natalia Virtuozova, presented
the updated concept of the Department Store to the envoy, highlighting its role
as a platform for promoting regional manufacturers.
"The
Department Store creates a special space where everyone can find something for
themselves and their home. Our stand, decorated with a traditional lemekh, a
symbol of strength and courage, conveys the idea of the family hearth guarded
by a woman. Here we have gathered the finest examples of tableware, textiles,
and household goods from all across Russia. We are breaking the stereotype of
alleged backwardness — our products are of the highest quality, and we are
proud to present them at such platforms," said Natalia Virtuozova.
During the
tour of the exposition, the envoy was introduced to the stand’s product range,
which includes goods from over 100 manufacturers representing 46 regions of the
country. Particular attention was paid to household items and traditional
crafts: Khokhloma and Gzhel painting, Dymkovo toys, Vologda lace, and other
unique pieces that combine tradition and modern technology.
"The
Department Store project has already become an important tool for promoting
Russian products both on domestic and international markets," emphasised
Natalia Virtuozova as she outlined the project’s development prospects.
The
INNOPROM 2025 International Industrial Exposition is being held in
Yekaterinburg from 7 to 10 July with organisational support from the Ministry
of Industry and Trade of the Russian Federation and the Government of the
Sverdlovsk Region.
Event photobank
As part of the educational programme of "The Birth of Scale" exposition, a series of architecture workshops for children and adults was held at the National Centre RUSSIA.
There are only two days left until the large-scale architectural exposition "The Birth of Scale" at the National Centre RUSSIA comes to a close.
