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"The embodiment of our identity": Artem Zhoga visited the exposition of the Department Store RUSSIA at INNOPROM 2025

"The embodiment of our identity": Artem Zhoga visited the exposition of the Department Store RUSSIA at INNOPROM 2025
Photo: Press Office of the National Centre RUSSIA
07.09

On July 9, Presidential Plenipotentiary Envoy to the Urals Federal District, Artem Zhoga, visited the stand of the Department Store of the National Centre RUSSIA as part of the INNOPROM 2025 International Industrial Exposition in Yekaterinburg. The visit of the high-ranking guest became a key event in the final days of the exposition.

The Director General of the National Centre RUSSIA, Natalia Virtuozova, presented the updated concept of the Department Store to the envoy, highlighting its role as a platform for promoting regional manufacturers.

"The Department Store creates a special space where everyone can find something for themselves and their home. Our stand, decorated with a traditional lemekh, a symbol of strength and courage, conveys the idea of the family hearth guarded by a woman. Here we have gathered the finest examples of tableware, textiles, and household goods from all across Russia. We are breaking the stereotype of alleged backwardness — our products are of the highest quality, and we are proud to present them at such platforms," said Natalia Virtuozova

Photo: Press Office of the National Centre RUSSIA

During the tour of the exposition, the envoy was introduced to the stand’s product range, which includes goods from over 100 manufacturers representing 46 regions of the country. Particular attention was paid to household items and traditional crafts: Khokhloma and Gzhel painting, Dymkovo toys, Vologda lace, and other unique pieces that combine tradition and modern technology.

"The Department Store project has already become an important tool for promoting Russian products both on domestic and international markets," emphasised Natalia Virtuozova as she outlined the project’s development prospects.

The INNOPROM 2025 International Industrial Exposition is being held in Yekaterinburg from 7 to 10 July with organisational support from the Ministry of Industry and Trade of the Russian Federation and the Government of the Sverdlovsk Region.

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