"The need to take pride in the country": Natalia Virtuozova on the future of the National Centre RUSSIA

A new episode of Kirill Pozdnyakov's program aired on the federal TV channel NTV, featuring the Director General of the National Centre RUSSIA Natalia Virtuozova as the main guest.

"The National Centre RUSSIA was established by order of the President of the country, Vladimir Putin. Our mission is clear — to speak about love for the Motherland, pride, and its accomplishments. An important goal for us is preserving the legacy of the RUSSIA EXPO, which was visited by nearly 20 million people. But this is also a centre about the future. Another major goal of ours is to create a space with an atmosphere where, based on the achievements of our amazing, unique people, we speak a lot about the future. And that means we create this future together," said Natalia Virtuozova.

In the interview, Natalia Virtuozova also shared that the National Centre RUSSIA has already finalized the architectural concept of its new building and is actively expanding into the regions. How strict are the requirements for regional branches? What is "The Birth of Scale"? What do master classes teach and how do podcasts surprise? All this and much more can be learned from the "Pozdnyakov" program.

Kirill Pozdnyakov's original project sets an ambitious goal: to explore the most pressing topics that concern Russians through in-depth, timely interviews. The guests of the program are those directly responsible for key events — or even those who create them.

The program features top government officials, world-renowned cultural figures, and representatives of other fields where significant events take place.