Inventing the Future

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Moscow, Krasnopresnenskaya Emb., 14

Journey through time: Look into the past and visit a bank office from 1954

Journey through time: Look into the past and visit a bank office from 1954
Photo: Grigory Sysoev/RIA News
11.13.2023

You can get into a real bank office of 1954 on a virtual attraction from Sber. Here visitors will find themselves in a retro office, which has been recreated in detail — the staff uniforms, cash registers, typewriter, savings books, safes and coin samples correspond to the spirit of the past.

Several thousand people have already visited the pavilion with the attraction. During the "journey into the past" visitors are entertained with trivia about the history of banking. Which emperor decreed the appearance of savings banks? Who was their first client and how much money he deposited, and what does Mercedes-Benz have to do with it? All this can be found out during the tour.

After the retro office, the visitors are welcomed by a modern one. And this is not just an installation, but a working space where you can familiarize yourself with the bank’s products and issue a card. But to get there you have to use the «elevator-teleport», which shows the history of Sber.

Guests find themselves on a platform that rotates and rises up and down — it’s not scary, but it takes your breath away. Thanks to the screens around the platform, it feels like you’re actually whizzing through space and time in the elevator.

"First, we found ourselves in St. Petersburg in 1841, when the first savings banks appeared, then we were transported to different moments in history, saw the October Revolution, went through the Great Patriotic War and celebrated Victory Day, then there was Perestroika and the 90s, when Sberbank of Russia appeared. At the very end they presented the modern concept of Sber", — said Valeria Mishkina, a young mother.

Sber pavilion at the International RUSSIA EXPO has halls dedicated to health and safety, as well as future technologies such as unmanned transportation and smart homes. Visitors are told about quality recreation and education. Each exposition offers a variety of activities. For completing all of them, you can choose a souvenir to remember the exposition.


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