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Secrets of scaling up local businesses: business programme of the Department Store of the National Centre RUSSIA at INNOPROM 2025

Secrets of scaling up local businesses: business programme of the Department Store of the National Centre RUSSIA at INNOPROM 2025
Photo: Press Office of the National Centre RUSSIA
07.10

As part of the business programme "From Emotion to Business Model" by the Department Store of the National Centre RUSSIA at INNOPROM 2025 in Yekaterinburg, lectures continued on July 9, featuring regional experts discussing business development and promotion. One of the central events of the day was the lecture titled "GROW: promoting local brands."

The session was opened by Deputy Minister of Investment and Development of the Sverdlovsk Region, Yevgeny Tikhanov.

"I would like to express my gratitude to the National Centre RUSSIA for bringing such a vibrant presence to our 15th International Industrial Exposition INNOPROM. This is truly a highlight of our exposition and a powerful attraction for residents of Yekaterinburg, the Sverdlovsk region, and international guests," said Yevgeny Tikhanov.

He spoke in detail about the regional measures in place to support and promote local brands and offered practical advice to producers on finding buyers.

"In our view, regional fairs are a very important tool for promotion. These have been held for several years now with the support of the regional government," the expert emphasised. 

Photo: Press Office of the National Centre RUSSIA

Yevgeny Tikhanov pointed out that local producers participate in such fairs free of charge, giving them an additional sales platform.

Another guest speaker was Andrei Vasilyev, head of the Tagil Tray company, located in the Sverdlovsk region. He shared insights into the specific features of his business and the organisation of sales. His enterprise is a resident of the Domna creative cluster in Yekaterinburg, where some of his finest products are on display.

As effective tools for increasing brand recognition and scaling a business, the expert highlighted participation in regional programmes supporting folk crafts, grant competitions, and regional and national expositions.

Also featured on the third day of the business programme was the lecture "WIN: how to scale up a local business," which focused on inspiring success stories.

The stand of the Department Store of the National Centre RUSSIA presents visitors with unique products from 100 Russian manufacturers representing 46 regions of the country. These products are available for direct purchase at the stand. The exposition is divided into four thematic categories: "Groceries" featuring gourmet brands, "Accessories" with designer jewellery, "Folk Crafts and Trades" showcasing traditional decorative items, and "Cosmetics" offering natural products based on historic recipes.

Recordings of all lectures from the business programme are available on the official website of the National Centre RUSSIA in the "Broadcasts" section.

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