Three days to go until the opening of the Department Store RUSSIA stand at the International Industrial Trade Fair "INNOPROM. Central Asia"

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In just three days, on 20 April, the International Industrial Trade Fair "INNOPROM. Central Asia" will open in the capital of Uzbekistan — Tashkent. For the first time, the National Centre RUSSIA will take part in an international event abroad and present one of its flagship projects — the Department Store RUSSIA. The stand will showcase products from domestic manufacturers representing different regions of the country.

The Department Store exposition will be dedicated to the image of merchant culture — a symbolic intertwining of cultures and peoples. Decorative elements of the stand (window shutters, a tiled roof, regional patterns, beads and natural materials) will reflect the richness and vast cultural heritage of the country’s regions. The use of ornaments and decorative compositions will also demonstrate the cultural affinity between Russia and Uzbekistan.

The Department Store RUSSIA stand will feature products across six categories: "Delicacies", "Accessories", "Folk Arts and Crafts", "Cosmetics", "Tableware" and a special clothing collection featuring quotations by the President of the Russian Federation, Vladimir Putin. In total, products from more than 50 manufacturers from across Russia’s regions will be presented, creating a space filled with history, meaning and impressions.

A series of events dedicated to showcasing regional crafts will take place within the Department Store space.

On 20 April, from 11:00 to 13:00 *, a master from the Orenburg Region will demonstrate the process of making the Orenburg down shawl — a symbol of delicacy and refinement. These light, lace-like items have inspired admiration for centuries.

From 13:00 to 15:00 *, visitors will be introduced to the technique of painting the Dymkovo toy, a craft that is the pride of the Kirov Region and has a history of more than four centuries.

The day’s programme will conclude with a demonstration of sewing a fur ornamented bag. From 15:00 to 17:00 *, a master from the Khanty-Mansi Autonomous Area — Yugra will show how traditional leather items are created.

A business programme will also take place on 20 April. At 15:30 *, in the "Samarkand" hall, the panel discussion "Dialogue of Generations: Tradition as a Fashion Trend", with the National Centre RUSSIA as a partner, will explore how cultural identity influences product competitiveness, the export potential of tradition-based goods and how they can be used to build international dialogue.

On 21 April, from 11:00 to 13:00 * and from 15:00 to 17:00 *, a master from Yugra will demonstrate how items made of rovduga (suede from reindeer or elk hide) are produced in the region. This traditional craft of the indigenous peoples of the North requires meticulous manual work.

From 13:00 to 15:00 *, a master from the Kirov Region will once again present the technique of painting the Dymkovo toy.

See you in Uzbekistan!

* Time is subject to change.