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Moscow, Krasnopresnenskaya Emb., 14

Unique outdoor media screens to appear near the National Centre RUSSIA

Unique outdoor media screens to appear near the National Centre RUSSIA
Photo: Press Office of the National Centre RUSSIA
03.19

A unique construction hoarding with media screens will soon be installed around the территории of the National Centre RUSSIA. The screens will display the project passport of the new Centre, which is set to open in 2029, as well as information about the future space, its content, current events, achievements, special projects, and more. Installation work is currently being completed, and the total length of the hoarding will exceed 240 metres.

A total of 16 screens will be installed. Each of them measures 6 by 3 metres and supports high-quality video playback. The media screens will become an important platform for content distribution and a digital "guide" to the ideas shaped and developed by the National Centre RUSSIA.

Photo: Press Office of the National Centre RUSSIA

The media screens on Krasnopresnenskaya Embankment will make it possible to expand beyond traditional vehicular and pedestrian traffic by reaching a new audience — passengers of river trams and leisure boats. The screens are clearly visible even from the opposite bank of the Moskva River, turning the National Centre RUSSIA into a prominent media landmark within the urban environment.

The new screens will serve not only as an information showcase for the National Centre RUSSIA, but also as a window into the future. They will also broadcast the progress of construction of the new National Centre RUSSIA space, allowing visitors to follow its development almost in real time. The project is being implemented in cooperation with the Moscow Urban Development Complex.

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