Department Store of the National Centre RUSSIA goes to INNOPROM-2025

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The National Centre RUSSIA will present its stand for the first time at INNOPRO-2025 — the country's largest international industrial exposition. The centrepiece of the exposition will be the presentation platform of the Department Store of the National Centre RUSSIA, a unique space that brings together products and goods from 90 manufacturers across 46 regions of Russia.

The exposition will focus on the achievements of the creative economy and small and medium-sized enterprises in Russian regions. Visitors of INNOPROM will have an opportunity to discover the country’s unique folk arts and crafts, and to attend lectures and workshops held by representatives of the creative industries — friends and partners of the National Centre RUSSIA.

The Department Store of the National Centre RUSSIA at INNOPROM will highlight that regional brands, folk arts and crafts are not just handmade goods and souvenirs, but an essential part of the country’s cultural code, a source of national pride, and a foundation for continuity across generations.

"The team of the National Centre RUSSIA will present one of its most vivid projects — the RUSSIA Department Store — at the international exposition INNOPROM. The exposition will feature products from more than 40 regions of the country. Our guests will also be the first to see the new logo of the Department Store. See you at INNOPROM," said Maryus Matas, Creative Director of the Department Store project at the National Centre RUSSIA.

The items presented have been selected across four categories: "Groceries," "Accessories," "Folk Crafts and Handicrafts," and "Cosmetics." A special collection featuring quotes by the President of Russia and the National Centre RUSSIA’s branding will also be available. All products will be available for purchase at the stand.

The Department Store project of the National Centre RUSSIA was launched on November 4, 2024 as a continuation of the Department Store space of the International RUSSIA EXPO and has already united more than 160 manufacturers from 60 regions of the country. In 2025, new branches of the Department Store are planned to open in other Russian regions.

The international industrial exposition INNOPROM has been held annually in Yekaterinburg since 2010. The project is organised by the Ministry of Industry and Trade of the Russian Federation and the Government of the Sverdlovsk Region. INNOPROM-2025 will take place from July 7 to 10.