Department Store RUSSIA at INNOPROM 2025: full house, records, and worldwide interest

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The stand of the Department Store of the National Centre RUSSIA successfully concluded its participation at the INNOPROM 2025 International Industrial Exposition, held in Yekaterinburg from July 7 to 10. This was the first offsite participation format for the project, marking a significant step in promoting Russian goods on both domestic and international markets. More than 100 manufacturers from 46 regions of the country took part in the exposition.

Sales and attendance records

The Department Store RUSSIA set new records in both attendance and sales: over 2,000 people visited the stand in four days, and every second visitor made a purchase. During this time, more than 6,000 items were sold. The average number of items purchased per person exceeded three, confirming strong consumer interest.

Most popular categories and products

The main sales categories were distributed as follows: groceries – 38%, accessories – 27%, items featuring quotes from the President of the Russian Federation – 21%.

Top individual product positions included:

Groceries: cranberries in icing sugar (Pskov region), Vologda marshmallows, Tula and Pokrov gingerbread, candied fruit with pine cone.

Accessories: bags produced in Kaliningrad, traditional Pavlovo Posad and designer shawls from the Sverdlovsk region.

Cosmetics: facial serums from Udmurtia and creams from the Altai region. 

Handcrafted folk art items also received considerable attention: crystal from the Gusev factory, Dulevo porcelain, and Ural painting. Foreign delegations traditionally favoured porcelain, embroidered accessories, and stone products.

Recognition from government official guests

The Department Store stand was visited by the Prime Minister of the Russian Federation Mikhail Mishustin, First Deputy Prime Minister Denis Manturov, Minister of Industry and Trade of the Russian Federation Anton Alikhanov, Presidential Plenipotentiary Envoy to the Urals Federal District Artem Zhoga, as well as other high-ranking officials.

The Director General of the National Centre RUSSIA, Natalia Virtuozova, noted:

"We have proven that regional brands can be competitive, attractive, and modern. Interest in our products will only continue to grow."

Future of the Department Store and geographical expansion

The "Department Store" project, launched in November 2024 as part of the legacy of the RUSSSIA EXPO, continues its active development. This year, branches of the National Centre RUSSIA will open in five Russian regions, each featuring its own Department Store. This will expand the project's geography and present domestic manufacturers’ products to the wider domestic market, while also strengthening the Department Store’s position internationally.