Department Store of the National Centre RUSSIA received an invitation to take part in INNOPROM 2026 in Saudi Arabia
On July 9, during the visit of the official delegation from INNOPROM 2025’s partner country — Saudi Arabia — to the stand of the Department Store of the National Centre RUSSIA, the distinguished guests invited the Director General of the National Centre RUSSIA, Natalia Virtuozova, to showcase Russian goods at INNOPROM 2026 in Riyadh. The invitation came in response to the impressive success of the exposition, which features products from over 100 Russian manufacturers representing 46 regions of the country.
"The Department Store creates a special space where everyone can find something for themselves and their home. Our stand, decorated with the traditional lemekh — a symbol of courage — conveys the idea of the family hearth kept by a woman. Here we have gathered the finest examples of tableware, textiles and household goods from across Russia. We are breaking the stereotype of so-called backwardness — our products are of the highest quality, and we are proud to showcase them at platforms like this," said Natalia Virtuozova.
The third
day of the stand’s operation confirmed the growing demand for Russian goods.
The exposition was visited by official delegations from China, the UAE, the
Republic of the Union of Myanmar, the Central African Republic, Egypt, and Zimbabwe,
who showed particular interest in traditional crafts and modern items with a
national flavour. International visits will continue until the end of the
exposition.
The
Department Store's exposition is organised into four thematic areas. The
"Groceries" section presents gastronomic brands ranging from Altai
honey to Far Eastern seafood. The "Accessories" category showcases
designer jewellery created using traditional ornaments and modern technologies.
The "Folk Crafts and Trades" area introduces items decorated with
Khokhloma and Gzhel painting, as well as other unique works by folk artisans. A
special place is held by the "Cosmetics" section, which offers
natural products based on ancient recipes.
The
"Department Store" project, launched on November 4, 2024, has already
brought together over 160 manufacturers from 60 regions of the country,
becoming an important platform for promoting Russian goods on international
markets.
The
INNOPROM 2025 International Industrial Exposition is taking place in Yekaterinburg
from July 7 to 10 with the support of the Ministry of Industry and Trade of
Russia and the Government of the Sverdlovsk Region, presenting seven key areas
of industrial development.
Event photobank
On July 9, Presidential Plenipotentiary Envoy to the Urals Federal District, Artem Zhoga, visited the stand of the Department Store of the National Centre RUSSIA.
The session "Win: how to scale a local business" took place as part of the business programme of the Department Store of the National Centre RUSSIA at the INNOPROM 2025 International Industrial Exposition.
The high-level guests were introduced to the concept of the project, which showcases a unique collection of goods from regional brands.
