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Department Store of the National Centre RUSSIA received an invitation to take part in INNOPROM 2026 in Saudi Arabia

Department Store of the National Centre RUSSIA received an invitation to take part in INNOPROM 2026 in Saudi Arabia
Photo: Press Office of the National Centre RUSSIA
07.09

On July 9, during the visit of the official delegation from INNOPROM 2025’s partner country — Saudi Arabia — to the stand of the Department Store of the National Centre RUSSIA, the distinguished guests invited the Director General of the National Centre RUSSIA, Natalia Virtuozova, to showcase Russian goods at INNOPROM 2026 in Riyadh. The invitation came in response to the impressive success of the exposition, which features products from over 100 Russian manufacturers representing 46 regions of the country.

"The Department Store creates a special space where everyone can find something for themselves and their home. Our stand, decorated with the traditional lemekh — a symbol of courage — conveys the idea of the family hearth kept by a woman. Here we have gathered the finest examples of tableware, textiles and household goods from across Russia. We are breaking the stereotype of so-called backwardness  our products are of the highest quality, and we are proud to showcase them at platforms like this," said Natalia Virtuozova.

The third day of the stand’s operation confirmed the growing demand for Russian goods. The exposition was visited by official delegations from China, the UAE, the Republic of the Union of Myanmar, the Central African Republic, Egypt, and Zimbabwe, who showed particular interest in traditional crafts and modern items with a national flavour. International visits will continue until the end of the exposition. 

Photo: Press Office of the National Centre RUSSIA

The Department Store's exposition is organised into four thematic areas. The "Groceries" section presents gastronomic brands ranging from Altai honey to Far Eastern seafood. The "Accessories" category showcases designer jewellery created using traditional ornaments and modern technologies. The "Folk Crafts and Trades" area introduces items decorated with Khokhloma and Gzhel painting, as well as other unique works by folk artisans. A special place is held by the "Cosmetics" section, which offers natural products based on ancient recipes.

The "Department Store" project, launched on November 4, 2024, has already brought together over 160 manufacturers from 60 regions of the country, becoming an important platform for promoting Russian goods on international markets.

The INNOPROM 2025 International Industrial Exposition is taking place in Yekaterinburg from July 7 to 10 with the support of the Ministry of Industry and Trade of Russia and the Government of the Sverdlovsk Region, presenting seven key areas of industrial development.

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