The final of the fourth season of the "TopBLOG" project will take place at the National Centre RUSSIA

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From December 6 to 8, Moscow will host the final of the fourth season of the All-Russian project "TopBLOG" as part of the Media Forum, organized by the presidential platform "Russia — Land ofOpportunity." About 600 content creators from various regions of Russia, media leaders, experts, and project partners will gather in one place. The final day of the event, December 8, will be held at the National Centre RUSSIA.

Participants will have a full business program, including master classes, meetings with popular bloggers, a media expedition around the capital, and the announcement of the winners of the first Russian educational project for bloggers in 2024.

The project "TopBLOG" is part of the federal initiative "Social Lifts for Everyone," which aims to help aspiring bloggers build careers in the media industry and learn how to engage with audiences on social media.

"'Every voice matters' – this is the motto of the All-Russian project "TopBLOG" fourth season's final. The participants are not just bloggers traveling to Moscow from all over the country, but voices that inspire and unite people, influence minds and hearts, and share knowledge and experience," said Andrei Betin, Executive Director of the ANO "Russia — Land of Opportunity", Rector of the Senezh Management Workshop.

Throughout the three days, participants will engage in an intensive business program, featuring interactive and expert lectures, workshops, open dialogues, and training from leaders in the media industry, top domestic social media representatives, and famous bloggers. They will learn about trends in new media, marketing secrets, PR strategies, personal brand promotion, and AI applications in media. Those wishing to join online can follow the live stream.

"In 2024, the 'TopBLOG' project launched its fourth season. Participants were invited to show their abilities in one of two areas: the educational program 'Media Laboratory' and the thematic content creators' contest 'Special Nominations 2.0.' We are pleased to have received a record number of applications — more than 77,000 people from 89 regions of Russia joined the project," noted Irina Kruglova, head of the All-Russian project "TopBLOG" of the presidential platform "Russia — Land of Opportunity."

On the final day of the event, December 8, the forum will open its doors at the National Centre RUSSIA. Participants will attend a regional session, "Social Networks as a Tool for Engaging Citizens in the Development of Territories and Domestic Tourism," featuring federal experts and representatives of regional authorities, as well as the official final ceremony and the announcement of the winners of the fourth season of the All-Russian project "TopBLOG." Visitors will have the opportunity to meet the blogging community, enjoy a creative show, and watch performances by famous artists — ST, MIRAVI, MIA BOYKA, Andrei Grizzly, Stas More, and Anton Tokarev. Pre-registration is required.

Detailed information about the forum's program, registration for offline participation, and live streaming of the business program can be found on the Media Forum website. Media accreditation is open until 13:00 Moscow time on December 6 via the provided link.

The National Centre RUSSIA was established by order of the President of the Russian Federation, Vladimir Putin, to preserve the legacy of the International RUSSIA EXPO and to showcase the achievements of the country and its citizens on a permanent basis. Federal government agencies, state companies, corporations, and regions take part in the Centre’s work.