The Concluding Forum of Corporate Youth Council Leaders took place at the National Centre RUSSIA

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On November 29, the venue hosted the Concluding Forum of Corporate Youth Council Leaders, aimed at enhancing the efficiency of collaboration between leading Russian companies and young professionals. The event also sought to strengthen partnerships for implementing state youth policy. The initiative was organized by Rosmolodezh.Career and the Mashuk Knowledge Centre, with support from the National Centre RUSSIA.

The forum’s final day began with a plenary session titled "Youth Councils 2025: Growth Points in the Development of Corporate Community Management Systems." Participants explored the future of youth councils and their role in shaping corporate culture. They proposed new strategies to enhance youth engagement in modern business environments.

Victoria Khaba, Vice President for Organizational Development and HR at Aquarius Group, spoke about the role of youth councils in corporate culture and involving young specialists in management processes.

"Youth has always driven innovation. Even if your suggestions seem impossible, they spark new ideas in others. You ask challenging questions, creating a space that pushes experienced professionals forward. Such processes are where careers begin," Victoria Khaba noted.

She emphasized the importance of proper interaction with young people: "We bring experience and wisdom, while you bring energy and drive. It’s essential not only to involve young talents but also to help them build resources. You’re not the ones to be managed — you need guidance. Saying, ‘Let’s do this together,’ is the right form of collaboration."

The discussion also focused on retaining young employees and attracting new talent. Svetlana Zudina, Head of the Training and Development Department at Polyus Gold Mining Company, highlighted the need for companies to consider young professionals' opinions and interests for effective collaboration and enterprise growth.

"The world is changing rapidly. What we are developing today will be your tools tomorrow. Therefore, it’s crucial to listen to your perspectives. You’re full of energy, and it’s essential to channel it toward innovation," Svetlana Zudina said.

Denis Fedotov from Rosseti PJSC and Alena Korneyeva from Transneft PJSC shared their experiences in organizing youth initiatives within their companies. Alexandra Yeremeyeva, Chair of the St. Petersburg Youth Council, offered insights into the inner workings of a youth council.

Pavel Verbnyak, a certified business coach and international speaker (GSF, EMBA, CISSA), moderated the session.

Throughout the day, youth leaders attended lectures, sessions, workshops, and team-building activities. They discussed youth council standards, effective communication, and strategies for developing personal and team growth plans.

The "Success Stories" presentation, where experts demonstrated how youth councils transformed companies, attracted particular interest. The forum concluded with an award ceremony for the best initiatives in youth policy.

The National Centre RUSSIA was established by order of the President of the Russian Federation, Vladimir Putin, to preserve the legacy of the International RUSSIA EXPO and to showcase the achievements of the country and its citizens on a permanent basis. Federal government agencies, state companies, corporations, and regions take part in the Centre’s work.

The National Centre RUSSIA is located at 14 Krasnopresnenskaya Embankment, Moscow. The Centre is open from 10:00 to 20:00 every day except Monday.