Artist Viktoria Sevryukova calls for the revival of traditional Russian fabrics

Why bringing linen back into everyday life is not only a matter of tradition but also of health and quality of life was the focus of a talk by costume designer, Honoured Artist of Russia and two-time Golden Mask Award laureate Viktoria Sevryukova at the session "The Neurophysiology of Clothing" at the National Centre RUSSIA. Her presentation formed part of the educational programme of the III All-Russian Wedding Festival "Russia. Uniting Hearts".

"There was a time when Russia produced ropes for all the world's great naval powers. Bringing Russian fabrics back is not about 'national colour' — it is about restoring a material that feels good against the body. Linen is beautiful, durable and breathable, with natural protective and antibacterial properties," said Viktoria Sevryukova.

The expert noted that, historically, flax cultivation in the northern regions was closely associated with women's work and formed the foundation of both everyday and festive clothing, including wedding attire.

Neurophysiologist Vyacheslav Dubynin also took part in the session "The Neurophysiology of Clothing". Together, the speakers explored the relationship between fashion and physiology, science and centuries-old traditions, demonstrating that clothing — whether for special occasions or everyday wear — is far more than fabric. It is a means of communication, a cultural code, and a powerful tool that influences the brain and can even shape the future.