Inventing the Future

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Winter beauty: caring for your skin in the cold season with cosmetics from the Department Store in the National Centre RUSSIA

Winter beauty: caring for your skin in the cold season with cosmetics from the Department Store in the National Centre RUSSIA
Photo: Press Office of the National Centre RUSSIA
11.12.2024

In the beauty department, visitors can find everything they need for facial and body care. This is particularly relevant with the arrival of winter, when low temperatures, wind, and dry indoor air negatively affect the condition of the skin. A beauty department consultant at the Department Store shared which products to consider and why.

In the "Beauty of Russia" section of the store, the main cosmetic bestsellers from the RUSSIA EXPO are presented. One of the most popular brands is Pskov-based natural cosmetics brand Yasya, combining innovative technologies, traditional beauty recipes, and natural riches. A great way to start exploring the brand is with glycolic peels. This product helps renew the skin, combats imperfections and signs of aging, and reduces the appearance of fine wrinkles. Dermatologists recommend peels especially in winter when the sun is less active to avoid pigmentation issues.

In winter, the skin faces serious challenges, so it requires special care: protection, hydration, and deep nourishment. The company from the Saratov region, Naturokultur, has developed a protective cream for low temperatures, saving the skin on especially cold days. For skin restoration, a revitalizing cream works perfectly. As a night treatment, products from the Taiga Cosmetics line by the Altai brand Altyn Bai are ideal. The products are made using the purest artesian water and cold-pressed cedar nut oil. The honey-soothing vitamin cream from this series is especially relevant in winter.

To make the skincare routine even more effective, it’s worth adding serums to your daily regimen. Serums are applied before moisturizing creams, after cleansing and toning the skin. The Department Store offers a wide range of serums, but during the cold season, the brand Kenem with its Oil Serum for the face with hemp oil stands out. Hemp oil contains cannabidiol, which has anti-inflammatory, immune-stimulating, and regenerating properties. The oil helps tighten the skin, smoothes fine wrinkles, provides a subtle glow, and hydrates thanks to the hyaluronic acid in its composition.

The skin around the eyes is especially thin and delicate. Signs of aging appear there first, and the area around the eyes is often prone to swelling. Therefore, a multi-functional cosmetic product with hydrating, anti-aging, and toning effects is essential. The Sun Queen patches from Kalmykia, the sunniest region of Russia, meet these requirements perfectly.

For those suffering from dry air indoors during winter, an aqua spray from the brand Rapa from the Novosibirsk region will be a real lifesaver. All products from this brand are made using a natural mineral complex — rapa — formed in pristine salt lakes. The spray’s composition is entirely natural.

The National Centre RUSSIA was established by order of the President of the Russian Federation, Vladimir Putin, to preserve the legacy of the International RUSSIA EXPO and to showcase the achievements of the country and its citizens on a permanent basis. Federal government agencies, state companies, corporations, and regions take part in the Centre’s work.

The National Centre RUSSIA is located at 14 Krasnopresnenskaya Embankment, Moscow. The Centre is open from 10:00 to 20:00 every day except Monday.

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