Prospects for increasing the tourist flow from China to Vladivostok were discussed at the National Centre RUSSIA

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A panel discussion dedicated to the development of the tourist flow from China to Vladivostok was held at the branch of the National Centre RUSSIA in the Primorye region. Participants included representatives of Chinese tour operators, the Tourist Information Centre of Primorye and Vladivostok International Airport.

During the meeting, experts discussed the current situation and prospects for the development of tourism. The participants noted the importance of promoting information about Vladivostok’s tourist opportunities in Chinese media.

"Trips to Vladivostok rank third in popularity among Chinese tourists after Moscow and St Petersburg. This is due in part to the cost of tours — a trip to Vladivostok costs about four thousand yuan, while a trip to Moscow is about five thousand," said the CEO of China Cross Journey Commercial Service, Sun Xinliang.

The sides discussed the possibility of cooperation with Chinese bloggers and news channels in Chinese social networks to generate interest in the region, and agreed to create joint promotional materials.

"As a rule, Chinese tourists receive recommendations from Chinese travel companies about what to see in Vladivostok from small brochures. But often they lack information about many attractions. We need to include more interesting places in the promotional materials and describe them in as much detail as possible to capture people’s interest," said Mao Ruihong, Creative Director of the programme "Travelling with Ruihong" of Anhui Radio and Television Station Travel Agency. 

Representatives of the airport and tour operators also raised the issue of air links between China and Russia. Currently, more than 40 flights a week operate from Vladivostok to eight cities in China. The Chinese side noted that the number of flights had increased significantly after the pandemic, but that awareness of interesting places is far more important for tourists from China. Therefore, the main efforts should be focused in this direction.

As a result of the meeting, the parties agreed to develop specific joint steps for the effective promotion of Vladivostok’s tourist services in the Chinese market.

The Chinese guests also took a tour of the National Centre RUSSIA in the Primorye region and were pleasantly surprised by the high-tech expositions.

"It leaves a very interesting impression — you can connect with both the past and the future. The installations are fascinating, showing what Vladivostok might look like in 10–20 years. It is very pleasing to see such an unusual interactive space. And I think this place will be visited by many Russian citizens and foreign guests," said Mao Ruihong.

Everyone can take part in the excursions at the Centre free of charge. To do so, one needs to log in on the website of the National Centre RUSSIA in the Primorye region and choose a convenient date and time. Excursions are held daily except Monday from 10:00 to 20:00. Groups are formed of up to 15 people, and the programme lasts 90 minutes. You can also join without prior registration if there are places available in the group.

News about the National Centre RUSSIA in Vladivostok can be found in its official accounts on Telegram, VKontakte, and Odnoklassniki.