Inventing the Future

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Tue-Sun from 10 a.m. to 8 p.m
14 Krasnopresnenskaya Embankment, Moscow

The future we create together: Sber Pavilion invites Exposition visitors

The future we create together: Sber Pavilion invites Exposition visitors
05.28.2024

The International RUSSIA EXPO has brought together participants from all over the country. This includes not only regions and executive authorities but also the most successful and outstanding brands and enterprises. Among them is Sber, whose pavilion is one of the most technologically advanced and modern at the exposition.

The pavilion welcomes guests from the entrance area, where visitors are greeted by art objects and technological transport. In the first hall, "History of Banking," visitors are invited to immerse themselves in the history of Sberbank, trace its transformations, and see the first car with an internal combustion engine and a monument to Sber's client N.A. Kristofari, who opened the first account for 10 rubles. Here, you can also see the first logo, cash register, savings book, coins, orders, and other exhibits from the XIX-XX centuries.

The heart of the exposition is a captivating multimedia show with a ride in the time elevator. Through the prism of history, it shows how people, technologies, and our country have changed. Continuing their journey through the pavilion, guests enter a modern bank office, where they can test new ATMs, smart devices, and even design a unique card.

In the next location, Sber offers to explore technologies: take a journey through a unique city of the future, see how Sber uses technology to build a comfortable and safe city for everyone, learn more about deepfakes, and see how smart cameras can detect emotions and age. In this part of the pavilion, guests will ride in driverless vehicles of the future and visit a smart home.

Moreover, Pavilion No. 2 "Sber" provides access to Sber's library and free courses from SberUniversity, the Edutoria Academy, the free digital technology school "School 21," and the opportunity to attend lectures by leading experts from various fields.

In the children's area, young visitors will meet SberCat, who will teach them the basics of financial literacy, and explore a universe where they can try themselves as entrepreneurs. There is also a ball pit, an interactive floor that reacts to movement, and educational masterclasses.

The next zone allows guests to escape the city's noise and transport themselves to special places in our country: meditate in a Japanese garden, stroll through a Crimean vineyard at Sber's Mriya Resort & SPA, connect with spirits on the Kok-Kaya mountain peak, and cycle along the slopes of Sber's Manzherok resort in Altai.

Another location will transport guests to a content creation space with Sber's neural networks, where a robot artist paints visitor portraits. There, you can also take a family photo with Cheburashka and generate text or images.

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