The future we create together: Sber Pavilion invites Exposition visitors
The
International RUSSIA EXPO has brought together participants from all over the
country. This includes not only regions and executive authorities but also the
most successful and outstanding brands and enterprises. Among them is Sber,
whose pavilion is one of the most technologically advanced and modern at the
exposition.
The
pavilion welcomes guests from the entrance area, where visitors are greeted by
art objects and technological transport. In the first hall, "History of
Banking," visitors are invited to immerse themselves in the history of
Sberbank, trace its transformations, and see the first car with an internal
combustion engine and a monument to Sber's client N.A. Kristofari, who opened
the first account for 10 rubles. Here, you can also see the first logo, cash
register, savings book, coins, orders, and other exhibits from the XIX-XX
centuries.
The heart
of the exposition is a captivating multimedia show with a ride in the time
elevator. Through the prism of history, it shows how people, technologies, and
our country have changed. Continuing their journey through the pavilion, guests
enter a modern bank office, where they can test new ATMs, smart devices, and
even design a unique card.
In the next
location, Sber offers to explore technologies: take a journey through a unique
city of the future, see how Sber uses technology to build a comfortable and
safe city for everyone, learn more about deepfakes, and see how smart cameras
can detect emotions and age. In this part of the pavilion, guests will ride in
driverless vehicles of the future and visit a smart home.
Moreover,
Pavilion No. 2 "Sber" provides access to Sber's library and free
courses from SberUniversity, the Edutoria Academy, the free digital technology
school "School 21," and the opportunity to attend lectures by leading
experts from various fields.
In the
children's area, young visitors will meet SberCat, who will teach them the
basics of financial literacy, and explore a universe where they can try
themselves as entrepreneurs. There is also a ball pit, an interactive floor
that reacts to movement, and educational masterclasses.
The next
zone allows guests to escape the city's noise and transport themselves to
special places in our country: meditate in a Japanese garden, stroll through a
Crimean vineyard at Sber's Mriya Resort & SPA, connect with spirits on the
Kok-Kaya mountain peak, and cycle along the slopes of Sber's Manzherok resort
in Altai.
Another
location will transport guests to a content creation space with Sber's neural
networks, where a robot artist paints visitor portraits. There, you can also
take a family photo with Cheburashka and generate text or images.