Inventing the Future

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New Year tree of the Nenets Area: real reindeer moss, cloudberries and tambourines with ancestral spirits

New Year tree of the Nenets Area: real reindeer moss, cloudberries and tambourines with ancestral spirits
Photo: Press Office of the RUSSIA EXPO
12.14.2023

Boundless tundra, deep lakes, unique species of wild animals - the nature of the Nenets Area is incredibly rich. The Nenets people live in amazing harmony with the surrounding nature and call themselves "nenei nenech", which means "real people".

Nowadays the economy of the region is based on oil and gas extraction. However, the indigenous people have been successfully developing fishing and reindeer herding for hundreds of years.

Photo: Press Office of the RUSSIA EXPO

The whole life of the indigenous people of the region is in one way or another connected with reindeer. Reindeer provide food, shelter, clothing and household items.

Photo: Press Office of the RUSSIA EXPO

Reindeer moss, the basis of the reindeer's diet, became the main highlight of the region's New Year tree at VDNH. Decorators made New Year balls filled with real reindeer moss, cloudberry. The decor of the New Year tree also reflects the beliefs of the indigenous people - a scaled-down copy of a tambourine was placed in the branches of the fir tree.

Photo: Press Office of the RUSSIA EXPO

On the Main Alley of VDNH visitors are greeted by 89 New Year trees, each of them representing a region of the country.

Photo: Press Office of the RUSSIA EXPO
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