Yelets lace at the National Centre RUSSIA Department Store stand at INNOPROM 2025

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The Department Store stand of the National Centre RUSSIA became one of the most visited spaces at INNOPROM 2025 in Yekaterinburg. The exposition featuring products and brands from 100 manufacturers across 46 Russian regions proved that domestic goods and traditional crafts are just as in demand as international products.

At the international exposition, the National Centre RUSSIA Department Store stand served as a bridge between tradition and modernity, with each display telling a unique story of Russia’s diverse regions.

Lipetsk Region

The finest Yelets lace has remained a symbol of Russian textile art for centuries. This intricate craft requires exceptional patience and skill from its artisans. Hundreds of bobbins are used to create these lace masterpieces, with each thread – whether linen, silk or cotton – carefully selected to achieve the perfect pattern.

The Department Store offered a wide variety of laceworks: from delicate floral doilies to luxurious tablecloths adorned with intricate geometric designs.

Equally impressive were the Romanov toys – distinctive clay whistles that preserve the warmth of the artisan’s hands and centuries-old folk traditions. These brightly painted figures, crafted in a recognisable style, reminded visitors of the importance of preserving cultural legacy.

Exposition results: success, recognition, and new horizons

Particularly notable was the interest from international guests. The official delegation from Saudi Arabia, the partner country of INNOPROM 2025, invited the Director General of the National Centre RUSSIA, Natalia Virtuozova, to present the exposition at INNOPROM 2026 in Riyadh. This invitation is the clearest sign yet that Russian crafts continue to win the world’s admiration, and that the department store stand, uniting regional producers, has opened new opportunities for them.