Regional pride: what to expect from the National Centre RUSSIA branch in Krasnoyarsk

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The concept of the future branch of the National Centre RUSSIA, which will open in the region on 15 December, was presented during the Forum "Russian Creative Week — Siberia". The details were shared by Head of the Directorate for Social Communications and Regional Engagement of the National Centre RUSSIA Irina Tesleva, along with other participants of the discussion.

"The National Centre RUSSIA is not an exposition, not a museum, not something temporary or momentary. It is a space built on a particular principle. It is an ideology filled with meaning, designed primarily for the residents of the region where the National Centre RUSSIA opens," said Irina Tesleva. "Our task is to ensure that people not only see and hear, but also truly feel their sense of belonging. Above all, we are speaking about the future, about the generation that will live and work in this country in 20, 40 or 50 years. It is important for them to understand the trajectory of their development and to feel proud of our country — of what it is now and what it will become." 

Deputy Head of the Administration of the Governor of the Krasnoyarsk Region Yulia Filatova spoke about how the concept of the branch will be implemented in Krasnoyarsk. The building on the Central Embankment will house the permanent exposition "Energy of the Region — Energy of the People", a new city theatre stage, and a children’s technopark. In addition, a concert venue and viewing platform will be built on the accessible rooftop. She emphasised the importance of the future National Centre RUSSIA for the region’s creative economy. 

"National centres are an enormous field of opportunities for creative entrepreneurship: the development of IT products, the production of photo and video content and much more. The centre now being created in Krasnoyarsk has become a catalyst for the development of creative industries. We wanted very much to preserve the logic of supporting local entrepreneurs, which is why the teams creating the National Centre RUSSIA are precisely the teams of the Krasnoyarsk region. It is important to speak openly about the relationship between such a space and a major government contract, because if the trend of opening regional branches continues, it will become a driver of local entrepreneurship. If regional teams are ready not to outsource such projects to other cities, but to deliver them with their own resources, everyone will benefit," she said.

Yulia Filatova added that the National Centre RUSSIA in the Krasnoyarsk region will become a place that unites people, teams, and ideas. 

The impact of the National Centre RUSSIA on shaping a new perception of the country was highlighted by Creative Director of the Andrei Melnichenko Charitable Foundation Vladimir Chesnokov: "With the opening of the National Centre RUSSIA, the country received a new standard of storytelling about everything that makes Russia remarkable — and now this is accessible to everyone. I would like the branch of the National Centre in Krasnoyarsk to become a place where people make decisions about their future. Children come and realise that they want to build their future with Russia, with the Krasnoyarsk region, with industrial professions, with meaningful and truly important trades." 

The Department Store RUSSIA became a separate topic of discussion among participants. They concluded that this space would evoke admiration and pride among visitors of the branch for domestic goods and the work of Russian artisans.

The National Centre RUSSIA in the Krasnoyarsk region will open in mid–December and will become a focal point for residents and visitors of the city, as well as a source of regional pride.