How to present your project through the eyes of a traveller: a case session of the "More Than a Trip" programme was held at the National Centre RUSSIA
A case session titled "How to Tell the Story of Your Project in the Voice of a Traveller?" was held at the National Centre RUSSIA. The aim of the event was to reveal the principles behind creating high-quality and inspiring content capable of engaging and motivating young people to discover new routes and travel across Russia, exploring its natural beauty and cultural heritage. The session brought together 82 finalists of the All-Russian "More Than a Trip" award, who not only listened to expert opinions but also received answers to their questions.
Speakers with extensive experience of working with audiences included TV presenter and journalist Dmitry Guberniev, Deputy Director General of the Komsomolskaya Pravda media group Gyuzyal Khisyamutdinova, Russian mountaineering champion Sergei Kofanov, and tourism expert Irina Pudova. The meeting was moderated by Olga Kuznetsova, Adviser to the Head of Rosmolodezh. The central focus of the discussion was the creation of images and communication mechanisms that not only inspire the younger generation but also convey meaningful values to them.
"The case session was both useful and inspiring. I believe every participant was able to take away something important and practical that can be applied in future work. The ‘More Than a Trip’ award is an opportunity to recognise the contribution of the very best. This meeting helped our finalists understand how to talk about their projects in a way that makes audiences fall in love with them, and how to nurture the younger generation through a sense of love for the Motherland!" Olga Kuznetsova noted.
Gyuzyal Khisyamutdinova presented Komsomolskaya Pravda projects aimed at shaping young people’s worldviews through travel. She emphasised the uniqueness of each region of the country, its distinctive traditions and its people. According to her, initiatives such as "Holidays in Russia" and the "Route Built" award showcase the country’s rich natural and historical-cultural heritage, which deserves attention not only from Russians but also from an international audience.
"Both the tourism projects of the Komsomolskaya Pravda media holding and the "More Than a Trip" award share common goals and values. We strive to showcase the opportunities of our country and its tourism potential in order to spark young people’s interest in discovering and understanding Russia. We look for compelling destinations and help projects gain visibility at the federal level. Every region of our country is unique, and each offers something new and inspiring. I am pleased to present the "Route Built" tourism award, which is also aimed at revealing the richness of our natural and historical-cultural sites, and to share our experience and expertise. The finalists of today’s "More Than a Trip" award are true heroes who not only present their projects but also inspire young people to explore Russia!" Gyuzyal Khisyamutdinova shared.
Dmitry Guberniev, in turn, addressed the use of the voice as a key tool for engaging with audiences. He emphasised the importance of intonation in conveying emotions and meanings, noting its ability to amplify impact. He also raised the issue of responsibility in public statements about the country. The TV presenter called for shaping Russia’s image through respect for its culture and achievements, inspiring people to create new projects across the regions.
"Today we have gathered at the wonderful National Centre RUSSIA as part of the All-Russian 'More Than a Trip' award. Here, we met and spoke with people about our beautiful country. Many thanks to the organisers and speakers for this event. But the most important thing is the people: the participants, the speakers, and everyone for whom we came together today. During the session, we shared valuable practical tips and gained the maximum benefit and enjoyment from what was happening. It is important to remember that our voice is a powerful means of conveying emotions and meaning. We must shape the image of Russia through respect for its culture and achievements, inspiring one another to create new projects throughout the country," Dmitry Guberniev said.
Irina Pudova shared her personal experience of travelling across Russia, describing domestic tourism as a powerful source of love for the Motherland. She explained how to highlight the value of a project at an early stage in order to engage the audience from the outset. She also drew attention to the opportunities available to each participant to promote the ideas of the programme through their own media projects, inspiring others to explore the country.
Sergei Kofanov offered a series of recommendations on the organic presentation of creative ideas, emphasising a key principle: natural audience engagement. He advised placing a strong focus on Russia’s natural beauty and cultural wealth in order to spark interest and awaken a sense of admiration and pride in the country.
The finalists of the award were able to ask questions to the speakers. The event concluded with a ceremony for the presentation of the special award titled "More Than Contemporary", established as part of the "More Than a Trip" award. The partner of this special award was the Skolkovo Technopark. The winner of the special award was the project "The Green Heart of Western Siberia", with the prizes presented by Galiya Taktasheva, Head of Children’s Programmes at the Skolkovo Technopark.
A ceremonial event titled "30 Years Growing Together with Business" was held at the National Centre RUSSIA in Khanty-Mansiysk.
A panel discussion titled "Visual Code of Russia" was held on 24 December at the National Centre RUSSIA.
