"Kila – Russia’s National Sport" won Grand Prix in the "You’re in the Game" competition

---

On July 1, the winners of the fifth season of the All-Russian sports project competition "You’re in the Game," organised by the ANO "National Priorities" with the support of the Ministry of Sport of Russia, were announced and awarded. The award ceremony took place at the National Centre RUSSIA and brought together finalists, competition experts, and honorary guests, including the Minister of Sport and President of the Russian Olympic Committee Mikhail Degtyarev, as well as Director General of the ANO "National Priorities" Sofia Malyavina.

"The All-Russian competition 'You’re in the Game' has become a large-scale movement uniting sports enthusiasts from across the country. Over five seasons, more than 21,000 projects have been submitted. The competition contributes to achieving an important goal set by President Vladimir Putin — ensuring that by 2030, at least 70% of citizens regularly engage in physical activity and sports. 'You’re in the Game' supports a wide variety of initiatives — from family sports and running clubs to national sports such as this season’s Grand Prix winner, the traditional Russian game kila, which develops strength, ingenuity, and team spirit. With state support, the competition helps create a society of equal opportunities and fosters a culture of active and healthy living, making sport accessible to everyone," noted Deputy Prime Minister Dmitry Chernyshenko in his address to the participants.

Regional initiatives that unite people of all ages and professions are of particular importance. These are the projects that become models to follow and set new standards for engagement.

"Friends, I am truly pleased to be here today. We launched this competition together in its anniversary fifth season. I would like to thank our partners, the jury, and, most importantly, all participants. From across our Mother Russia, from Vladivostok to Kaliningrad, from Murmansk to Crimea, you submitted your applications. And today we celebrate those who have won – the laureates – I sincerely congratulate you on behalf of the entire sports community. Together, we are helping Russia and our President Vladimir Vladimirovich Putin achieve the national goals for the development of sport and the promotion of a healthy lifestyle. I thank all the laureates for your contribution. Because indifference and laziness — that’s not our way. But activity and energy — that’s what we’re all about. Thank you very much!" said Minister of Sport and President of the Russian Olympic Committee Mikhail Degtyarev.

The fifth season of the competition showed significant progress: the number of applications increased, the geographical reach of participants expanded, and new formats and areas emerged. Each finalist represents a success story backed by enthusiasm, hard work, and a desire to make sport accessible to everyone.

"The fifth season of 'You’re in the Game' was a breakthrough for us and a clear demonstration of how the competition is transforming Russia’s sports landscape. Over five years, we have nearly doubled the number of applications: in the first season, there were just over 2,500 projects, and this year we received 5,582 initiatives from all corners of the country. We see how 'You’re in the Game' participants become true ambassadors for sport: every third participant joins through a friend’s recommendation, and many return after the competition with new ideas, scaling their projects several times over. What is especially encouraging is that our finalists not only compete but actively share experiences, host joint workshops, support one another, and launch new initiatives. 'You’re in the Game' is about people who are changing the world around them and making sport truly accessible to all," said Sofia Malyavina, Director General of the ANO "National Priorities."

***

The Grand Prix winner, receiving a prize of 1 million roubles, was the project "Kila – Russia’s National Sport" from the Moscow region.

The winners in the main categories were:

• "Scale" – "Kila – Russia’s National Sport" (Moscow region);

• "Starting Point" – "CYBER ICE Play the Future" (Oryol region);

• "Unlimited Possibilities" – "Inclusive Athletics" (Belgorod region);

• "Children in Sport" – "KONUBRI – Family Sport" (Republic of Crimea);

• "Transformation in Sport" – "Fonkod" (Moscow).

The winners in the special partner categories were:

• "Corporate Sport" – "ZAVODD FEST 4.0 Sports Festival – Transformation in Motion" (Republic of Karelia);

• "Sports Tourism" – "Eskimo Games in the Khibiny" (Murmansk Region);

• "Media" – "Russia’s Most Athletic Girl" (Moscow).

***

As part of the competition, a public vote was held with the participation of 280 semi-finalists of "You’re in the Game." The winner, with 480 votes, was the project "School Rowing League" from Moscow, which received 30,000 points in the "It’s a Different Matter" development programme of the ANO "Russia – Land of Opportunity." Second place went to the festival "Football for Health!" from the Kemerovo region (384 votes). The team received a certificate for a short offline course at the Russian International Olympic University. Third place went to the sailing project "Seven Winds" from the Ulyanovsk region (319 votes), whose authors received a course on modern presentation design from the Bonnie & Slide Presentation Academy. In total, users cast more than 23,000 votes for their favourite projects during the fifth season.

Over five seasons, the "You’re in the Game" competition has received more than 21,000 project submissions from across the country. A record number of 5,582 initiatives were submitted during this anniversary season.

The Expert Council of the fifth season of "You’re in the Game" included: Olympic speed skating champion Svetlana Zhurova, five-time Olympic champion in synchronised swimming and Deputy Prime Minister – Minister of Sport of the Kaliningrad Region Natalia Ishchenko, Secretary General of the Russian Paralympic Committee Andrei Strokhin, President of the Kontinental Hockey League Alexei Morozov, World and European figure skating champion Ilya Averbukh, Honoured journalist of Russia Dmitry Guberniev, and other prominent figures in the sports community.

The regions with the highest number of participants were: Moscow (315), Krasnodar region (287), Republic of Tatarstan (240), and St Petersburg (224). Also, among the most active were the Sverdlovsk, Moscow, Novosibirsk, Nizhny Novgorod, Rostov, and Chelyabinsk regions — each submitting over 100 applications.

The most popular category in the main nominations of the competition this year was "Starting Point" (1,400 applications), slightly ahead of "Children in Sport" (1,363). They were followed by "Scale" (1,046), "Unlimited Opportunities" (583), and "Transformation in Sport" (450). Among the partner categories, "Sports Tourism" traditionally took the lead (340 applications), followed by "Corporate Sport" (233), and "Media" (167).

A total of 34 projects made it to the finals of the fifth season of the All-Russian sports project competition "You’re in the Game." The winners in each of the five main categories received 300,000 roubles, and the Grand Prix was 1 million roubles.

***

Main categories:

1.  "Starting Point" – projects at the local, municipal, or regional level, involving up to 500 participants. Partner of the category: SVEZA-LES LLC / SVEZA.

2.  "Children in Sport" – areas of activity: sports training, infrastructure development, educational programmes, and the organisation of special sports events for children under 18. Partner of the category: Mantera Charitable Foundation.

3.  "Unlimited Opportunities" – projects promoting an active lifestyle, creating an inclusive environment, and raising awareness of accessibility in sport. Partner of the category: Iron King LLC.

4.  "Transformation in Sport" – areas of activity: software, applications, aggregators, and other digital solutions for sports training, performance analysis, sports promotion, and engagement in an active lifestyle; innovative inventions and devices for practical and mass use in the field of sport.

5.  "Scale" – projects of federal scope, implemented nationwide, or involving more than 500 participants. Partner of the category: Lestate LLC (RANK brand).

Partner categories of the competition

1.  "Corporate Sport" – a special category for projects and programmes aimed at engaging employees in physical culture and sport. Partners of the category: ARKS and StayFitt.

2.  "Sports Tourism" – a special category for projects in the field of sports tourism. Partners of the category: Rosgosstrakh Life Insurance Company and the Russian Sports Tourism Federation.

3.  "Media" – a special partner category for authors covering sports events on their own media platforms (podcasts, blogs, online media, channels, and public pages with an audience of over 1,000 users). Partner of the category: Sport Business Consulting.

***

Winning project descriptions

Main categories:

• "Kila – Russia’s National Sport" from the Moscow region ("Scale")

The project was born from the dream of reviving the ancient Russian team ball game "kila" and transforming it into a modern mass sport that would promote the development of physical and mental qualities, strengthen cultural identity, and foster a sense of patriotism.

• "CYBER ICE Play the Future" from the Oryol region ("Starting Point")

The authors aim to make hockey a popular sport in Oryol, both for professionals and amateurs of all ages. The project combines elements of traditional games and modern technologies.

• "Inclusive Athletics" from the Belgorod region ("Unlimited Opportunities")

A key element in the social integration of people with disabilities through regular participation in group adaptive physical activities.

• "KONUBRI – Family Sport" from the Republic of Crimea ("Children in Sport")

The "Konubri Games" are an adaptation of obstacle races for family-oriented starts, designed for untrained or minimally trained athletes.

• "Fonkod" from Moscow ("Transformation in Sport")

A platform for hosting competitions in sports programming.

Special partner categories:

• "ZAVODD FEST 4.0 Sports Festival – Transformation in Motion" from the Republic of Karelia ("Corporate Sport")

A large-scale family sports event that evolved from a corporate gathering into a major multi-format sports festival.

• "Eskimo Games in the Khibiny" from the Murmansk region ("Sports Tourism")

A five-day competition for children's teams and anyone interested in acquiring winter survival skills in the Arctic. The project promotes active outdoor family recreation.

• "Russia's Most Athletic Girl" from Moscow ("Media")

A reality show created for everyday girls and women from various professions and of all ages, aimed at helping them transform both physically and spiritually.

***

Other competition partners

Fitmost, the Kontinental Hockey League (KHL), the Russian Football Union (RFU), Tricolour (with its own category: #OurSportIsHere), the Russian International Olympic University (RIOU) and Bonnie & Slide Presentation Academy (partners of the Educational Accelerator), and "It’s a Different Matter" (partner of the Popular Vote).

Media partners of the competition include EMG, Sport Business Consulting, Sport-Express, RTVI, COMNEWS, Football TV channel, and iz.ru.

***

The All-Russian sports project competition "You’re in the Game" is organised by the ANO "National Priorities" with the support of the Ministry of Sport of Russia, as part of the national programme "Sport of Russia." Detailed information about the fifth season of "You’re in the Game" is available on the official competition website тывигре.рф.