Space as part of the creative economy: the role of content and industries discussed at the National Centre RUSSIA

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A session titled "Global Interdisciplinary Dialogue: How to Tell Stories about Space and Create Content in the Digital Age" was held at the National Centre RUSSIA as part of the first Russian Space Forum. The discussion focused on promoting space through modern media formats, developing human capital in the sector, and fostering sustained interest in the space agenda among young people.

Participants explored tools for integrating space into films, television series, video games, museums, educational and multimedia projects, and also discussed the role of the state and business in shaping a unified strategy for promoting space-related topics.

"We do not aim to launch rockets for the sake of launching rockets — our goal is human exploration of space. It is important to raise the profile of professions in the sector and demonstrate the value of the work of engineers, programmers, and all specialists involved in each launch. For the creative industries, it is essential to work simultaneously with the image of deep space, demonstrate the practical benefits of technologies, and foster respect for the people behind these processes," said Deputy Director General for Strategic Development of Roscosmos State Corporation, Boris Glazkov.

Space is increasingly becoming part of the creative economy and requires new approaches to audience engagement. Participants discussed the importance of shaping the image of space in public consciousness, as well as developing popular science content tailored to different age groups.

"Space today is a domain where the interests of the state and business intersect. For us, it is important to support initiatives aimed at promoting space, develop cross-industry projects, and build a dynamic communication environment. We need to speak about space in a clear and accessible language and use a variety of formats — from films and museums to fashion and digital platforms — in order to engage young people and foster a sense of pride in the country’s achievements," said Senior Vice President and Director for External Relations at Bank PSB, Vera Podguzova.

Interest in the sector is formed from an early age and directly influences the inflow of young professionals and the development of technologies in the future.

"Content producers — films, television series, and video games — play a key role in promoting space. It is important to create more projects similar to successful cases and to develop a shared understanding of how the agenda should be shaped: common approaches must be defined and a coordinated system for promoting space-related topics must be built," added Director General of the Internet Development Institute, Alexei Goreslavsky.

Participants of the session agreed that the promotion of space requires a comprehensive approach, including the development of media content, educational initiatives, and cross-industry collaborations. Key factors include accessibility of information, the creation of an attractive image of professions in the sector, and conditions that encourage young people to engage with the scientific and technological agenda.

The first Russian Space Forum is organised by Roscosmos State Corporation with the support of the Government of the Russian Federation. The Roscongress Foundation acts as operator. The event is held as part of Space Week 2026, proclaimed by decree of the President of the Russian Federation, Vladimir Putin.

In addition, as part of Space Week, a series of open lectures under the project "Space Odyssey" will begin at the National Centre RUSSIA. The first meeting will take place on 12 April and will be dedicated to the profession of cosmonaut. Admission is free, with prior registration available on the website russia.ru.