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Beauty and inspiration: spring new arrivals at the Department Store of the National Centre RUSSIA

Beauty and inspiration: spring new arrivals at the Department Store of the National Centre RUSSIA
Photo: Press Office of the National Centre RUSSIA
05.23

Filling the home with the aromas of flowers and Crimean herbs, or treating yourself to eyeshadow or lipstick — new brands and products have appeared at the Department Store of the National Centre RUSSIA, each working in its own way with the themes of beauty, fragrance and personal comfort. Ahead of summer, holidays and new journeys, it is especially pleasant to refresh a familiar care routine, choose a fresh fragrance or add an enjoyable ritual to an evening routine.

The perfume brand Luchi builds its philosophy around light and art. Its fragrances are conceived as "rays" passing through nature, feelings and memories. The compositions use high-quality French raw materials, making the bouquets multi-layered and long-lasting: the fragrance lasts up to 20 hours and stays with the wearer throughout the day. An important part of the concept is the visual design: for its packaging, the brand turns to painting, including classical art. In this way, each bottle becomes a small art object that continues the theme of beauty at the level of the object itself.

Photo: Press Office of the National Centre RUSSIA

The theme of nature and renewal is developed by the Sokrovishcha Kryma (Crimea Treasures) brand. This is natural cosmetics based on the brand’s own fields on the southern coast of Crimea, where lavender, rose, rosemary, sage, hyssop and coriander are grown. The Department Store presents lip balms with plant oils: nourishing formulas soften and restore the skin, protect it from drying out and give it a natural shade. A separate line features Alushta healing balms for very dry and cracked skin.

Photo: Press Office of the National Centre RUSSIA

The same story continues with home fragrance products. Aroma diffusers, "Rosemary and Grapefruit", "Green Tea and Lavender", "Rose and Sandalwood", create a soft background indoors, from invigorating to relaxing. Reed diffusers make it possible to adjust the intensity of the scent and choose an atmosphere for the home or office without overwhelming the space. For pet owners, it is especially important to know that, thanks to their natural composition, such fragrances will not harm their pets.

Photo: Press Office of the National Centre RUSSIA

The decorative cosmetics section has been supplemented with new products from the RBG (Russian Beauty Guru) brand. At the Department Store, visitors can find lip balms from the "Black Moscow" collection, created in collaboration with illustrator EVDOKEYA and Natasha Rakoch, the creator of Cabaret mascara by Vivienne Sabo. These products combine caring formulas and expressive design inspired by urban stories.

Photo: Press Office of the National Centre RUSSIA

The make-up line continues with long-lasting cream eyeshadows by RBG from Alyona Moiseyeva. Three shades with telling names — "Aristocrat", "Intellectual" and "Idealist" — are built around a nude palette and a soft satin glow. They work as basic colours for everyday make-up, blend easily, set on the eyelid and do not require complex application techniques, which is convenient in a busy urban rhythm.

Another new arrival is CHICAGO mascara by ART-VISAGE. It is designed for those who are used to placing the emphasis on the eyes: the silicone brush evenly coats and separates the lashes, giving them volume and length, while the formula is moisture-resistant and does not flake during the day. This format is especially in demand when make-up needs to withstand a long day and changes in temperature.

Photo: Press Office of the National Centre RUSSIA

For home rituals, new products from the already popular MiPASSiON brand are presented. The "Africa" bath bomb works in the same vein: a complex of salts and oils and a sophisticated fragrance with citrus, floral and woody accents turn an ordinary bath into a short rest, while the pigments colour only the water and leave no traces.

All these products are already available at the Department Store RUSSIA. The assortment will continue to be expanded with new Russian brands offering well-considered products for beauty, care and everyday comfort.

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