Beauty and inspiration: spring new arrivals at the Department Store of the National Centre RUSSIA
Filling the home with the aromas of flowers and Crimean
herbs, or treating yourself to eyeshadow or lipstick — new brands and products
have appeared at the Department Store of the National Centre RUSSIA, each
working in its own way with the themes of beauty, fragrance and personal
comfort. Ahead of summer, holidays and new journeys, it is especially pleasant
to refresh a familiar care routine, choose a fresh fragrance or add an
enjoyable ritual to an evening routine.
The perfume brand Luchi builds its philosophy around light
and art. Its fragrances are conceived as "rays" passing through
nature, feelings and memories. The compositions use high-quality French raw
materials, making the bouquets multi-layered and long-lasting: the fragrance
lasts up to 20 hours and stays with the wearer throughout the day. An important
part of the concept is the visual design: for its packaging, the brand turns to
painting, including classical art. In this way, each bottle becomes a small art
object that continues the theme of beauty at the level of the object itself.
The theme of nature and renewal is developed by the
Sokrovishcha Kryma (Crimea Treasures) brand. This is natural cosmetics based on
the brand’s own fields on the southern coast of Crimea, where lavender, rose,
rosemary, sage, hyssop and coriander are grown. The Department Store presents
lip balms with plant oils: nourishing formulas soften and restore the skin,
protect it from drying out and give it a natural shade. A separate line
features Alushta healing balms for very dry and cracked skin.
The same story continues with home fragrance products. Aroma
diffusers, "Rosemary and Grapefruit", "Green Tea and
Lavender", "Rose and Sandalwood", create a soft background
indoors, from invigorating to relaxing. Reed diffusers make it possible to
adjust the intensity of the scent and choose an atmosphere for the home or
office without overwhelming the space. For pet owners, it is especially
important to know that, thanks to their natural composition, such fragrances
will not harm their pets.
The decorative cosmetics section has been supplemented with
new products from the RBG (Russian Beauty Guru) brand. At the Department Store,
visitors can find lip balms from the "Black Moscow" collection,
created in collaboration with illustrator EVDOKEYA and Natasha Rakoch, the
creator of Cabaret mascara by Vivienne Sabo. These products combine caring
formulas and expressive design inspired by urban stories.
The make-up line continues with long-lasting cream
eyeshadows by RBG from Alyona Moiseyeva. Three shades with telling names —
"Aristocrat", "Intellectual" and "Idealist" — are
built around a nude palette and a soft satin glow. They work as basic colours
for everyday make-up, blend easily, set on the eyelid and do not require
complex application techniques, which is convenient in a busy urban rhythm.
Another new arrival is CHICAGO mascara by ART-VISAGE. It is
designed for those who are used to placing the emphasis on the eyes: the
silicone brush evenly coats and separates the lashes, giving them volume and
length, while the formula is moisture-resistant and does not flake during the
day. This format is especially in demand when make-up needs to withstand a long
day and changes in temperature.
For home rituals, new products from the already popular
MiPASSiON brand are presented. The "Africa" bath bomb works in the
same vein: a complex of salts and oils and a sophisticated fragrance with citrus,
floral and woody accents turn an ordinary bath into a short rest, while the
pigments colour only the water and leave no traces.
All these products are already available at the Department
Store RUSSIA. The assortment will continue to be expanded with new Russian
brands offering well-considered products for beauty, care and everyday comfort.
On 29 May, the National Centre RUSSIA will host a meeting of the Literary Club "What to Read?!" in the format of an intellectual duel.
The students visited the heart of Russian television, Channel One.